Head Of Customer Analytics And Insight
CurrentPutting the customer at the heart of our business, and harnessing data and insight to drive performance and to make a difference!Delivery of organisational programme of customer data and insights to inform performance evaluation and decision-making.Scoping and delivery of ad-hoc customer data and insights to support growth initiatives and trials, using a range of quant and qual methodologies.Development and delivery of critical customer insights (e.g Usage and Attitudes, Brand Health Tracking) to inform commercial decision making and proposition development.Delivery of location insights to support continued store opening programme and the development of Sprint (sub 60-minute delivery proposition)Development of self-service data dashboards utilising Power BI to improve customer-led decisions across the organisation.Development and implementation of customer segmentation to drive customer activation and personalisation.