Emma Bisset Email & Phone Number

Towcester, Gb

Milton Keynes, England, United Kingdom

As part of my role as Senior Communications and Campaigns Officer at Motor Insurers’ Bureau (MIB) :- I provide strategic comms output and support for MIB's client company: the Official Injury Claim (OIC), on behalf of the Ministry of Justice (MoJ).- Lead the delivery of comms deliverables for MIB's client company: Employers’ Liability Tracing Office (ELTO).- Support the wider Communications and Campaigns team with projects and internal comms initiatives.- I am also chair of the internal Wellbeing Employee Network at MIB.

Northamptonshire

Choosing to become a freelance marketer initially allowed me to continue to keep ‘the grey matter’ working and maintain a career alongside having a child in 2018, it then later helped me to navigate a global pandemic both flexibly and financially.

Silverstone, England, United Kingdom

Key results include:• Multiple award wins in 2021 including Muddy Stilettos ‘Best Local Food/Drink Producer’ and Northants Life ‘New Business of the Year’ as well as prestigious IWSC and Great Taste produce awards.• Nurtured and closed major supplier relationships including Hilton Garden Inn, Silverstone Race Circuit, Oakman Inns Group and Michelin/rosette restaurants. • Achieved £40k website sale turnover in first trading year (not including revenue from external events, private events and White Label).• Organically grew social platforms from scratch to a combined audience of 4k.• Organically grew an email subscriber database of nearly 2k.Responsibilities & achievements: • Sole responsibility for all marketing, advertising (including media planning) and social media, content, creative, strategy, reporting and implementation.• All product and packaging development – conception to completion. • All event creation, planning and management including high footfall events. such as BBC Good Food, Gardner’s World Live & Waddesdon Manor Christmas Market.• Launch, promotion and event support of successful distillery master classes.• Customer and product support and supplier relationship management.• 5-star Tripadvisor and Google Business customer review ranking.

Leighton Buzzard

Key results:• Assisted in on-boarding over 30 major new clients through marketing campaigns and pitch presentations.• Increased monthly lead generation via company website by 200%.• Grew social media audiences by 15% across the board and aligned all social media outputs with consistent branding and organic, engaging content internally and for clients.Responsibilities & achievements also include: • Conception and project management of the company website.• Oversaw, planned and implemented all Marketing and PR opportunities and activities for Outstanding Web and its clients.• Event management, exhibiting at trade shows (incl. Marketing Week Live).• Briefing-in to design team: client website wireframes (considering UX and UI), pitch proposals, client HTML emails, company collateral, etc• Working with dev team to provide optimised content (and SEO) for builds and test sites pre & post launch.• Analysing data from Google Analytics to shape marketing strategy/outcomes.• Working closely with the sales team to drive leads, sales and conversions.• Performing market research to find innovative ways to promote the company and its clients.• Client sectors covered during my role included: Education, Equine, Waste Management, Public Sector, Manufacturing, Distribution, Construction, and Automotive to name but a few.

Tring, Buckinghamshire

Key results:• Increased Kids Play Nursery sign-ups by 50% YOY.• Increased Kids Play Holiday Club ticket purchases by 20% YOY.• Grew Kids Play Childcare combined Facebook audiences by 35%.Responsibilities & achievements also included:• Trained and managed account executives.• Complete company re-brand for Kids Play Childcare – including website and all marketing collateral.• Secured press coverage and managed influencer partnerships for clients.• Media planning, purchasing and ad creative for clients in line with campaign strategy.• Project management of new Kids Play partnership Day Nursery within visitor attraction, Mead Open Farm, Leighton Buzzard.• Project strategy and management of brand new Kids Play Childcare Hub (2 million pound build project) – Knowlhill, Milton Keynes.• Project management of Kids Play children’s crèche initiative at Topsy Turvy World – Brent Cross, London.• Project strategy & management of Kids Play Childcare Awards ceremony.• Project strategy, management & campaign analysis for Harbour Park amusement park – Littlehampton, West Sussex.• Project strategy, management & campaign analysis for historical attraction Bletchley Park, Milton Keynes.• Worked with the Online Marketing team to evaluate and deliver the Online marketing campaigns effectively.

Watford, United Kingdom

Key results:• Grew twitter audience from 2.5k to 15k with tactical online strategy. • Project managed the company’s integration from basic e-commerce platform to Magento-powered platform to ensure a higher volume of sales and increased promotional activity as well as implementing a reward scheme to drive repeat sales and retention.• Increased organic search by 75% by building outreach projects with consumer bloggers resulting in driving organic content and back-links and using Google Analytics to track key referrals to the site.• Tailored email content and delivery to minimise opt-outs and increase opt-ins as well as driving up the open and click rates. Content used driven by campaign analysis and purchase behaviours garnered from Analytics, resulting in an increase in sales by 25% across the board.Responsibilities & achievements also included:• Planned, developed and implemented PR strategies.• Combined relationships, press, and events to effectively generate positive PR for the company across the UK, EU and any other target countries.• Tracked all feedback/data output from customers with the assistance of Sales Team and the internal CRM software to ensure targeted marketing opportunities and marketing decisions.• Created and developed new, innovative ways to communicate the company message across international markets.• Recruited/managed a marketing executive to support marketing activity.• Worked closely with suppliers, manufacturers and customers to build brand loyalty with the use of planned marketing and PR campaigns.• Worked closely with all parties involved to develop and hone core brands and sub-brands so that they worked consistently from a branding perspective.• Project/creative management of product packaging and POS.

Luton, United Kingdom

Seeking to grow their marketing and public relations output, Net 1on1 Wholesale hired me to support the B2C arm of the business. My role was varied and saw me support or underpin all of the company's departments which saw me:- Produce company marketing collateral- Copywriting & Content Management of the Company Website- Press Relations (National)- Social Media (Utilising Twitter and Facebook)- Online & Offline Advertising (Booking and Tracking Conversions)- Public Relations (Consumer)- Customer relations & support (Online)I also supported the wider team when attending industry events and trade-shows, promoting the B2B arm of the business too.

Aston Clinton, Buckinghamshire

Key Results:- Project managed the migration, build and population of a new company website and drove projects to improve the SEO, PPC and AdWords which saw the Google Search ranking improve, putting the company on the front page for the first time since starting trading- Led the company through a complete re-brand, resulting in increased new and repeat business through strong, cemented brand recognition and associationMy role also saw me take charge of the following aspects for the company:- All marketing activities required in the running of the company- Point of contact for all marketing enquiries- Developed, executed and maintained social media campaigns and online marketing to support marketing initiatives – across Twitter, Facebook and Wordpress- Generated and managed sales leads, quotations and market intelligence to maximise sales opportunities- Coordination, design and appraisal of company advertising media - Copywriter for all company marketing material- Liaised with national and local publications and press to promote the brand/company/marketing- Built relationships with distributors and suppliers- Extended use of SAGE for all CRM activity- Worked to a strict budget- Tracked progress and reacted to market trends- Planned, booked and managed events

St Paul'S, London

(Also working in The North Face dual-site store @ One New Change, St Paul's)• Built relationships with brand reps and buyers• Processed sales with excellent customer service• In-depth knowledge across Ellis Brigham's entire product range• Regular product/equipment training in and out of store• Assisted management with staff training• Merchandised shop floor and window displays• Handled large sums of money• Processed refunds/exchanges• Kept track of customer orders

Covent Garden

• Hit store/departmental targets• Strong customer relations/communication• Ran the department upon absent of the supervisor• Developed relationships with buyers/reps/trainers from a cross-section of snow-sports brands and companies• In-depth hard and soft goods knowledge• Built set-ups from scratch• Consulted customers about products, brands and services• Closed sales effectively and efficiently• Worked under pressure, in peak season for Snow & Rock's highest turnover store in the UK

Southampton, United Kingdom

Working in a small team in a franchise store, my previous retail experience allowed for quick progression to higher responsibility roles. Working as a fusion of sales assistant/supervisor and duty manager I was able to see how the store and company ran from shop floor to head office level. Responsibilities included:• Managerial keyholder• Stayed in contact with regional managers re: the stores' progress/targets• Hit set store targets• Trained new staff• Merchandised shop floor and window displays• Assisted in the hiring of new staff• Cultivated new and existing relationships with brand reps

Southampton, United Kingdom

Role duties included:• Use of social/online media & marketing tools to underpin PR campaigns• Attended ‘creative meetings’, offered input and extracted ideas for future campaigns, brand awareness, opportunities and mail-outs• Observed campaign roll-outs across a broad spectrum of platforms• Press and media relations – including news tracking/reports• Communicated with clients to progress projects, discuss accounts• Produced insightful Powerpoint presentations for departmental meetings• Writing copy for print, blogs, press releases and sell-ins

2:1, Public Relations And Communication

Activities and Societies: CIPR Representative,Snowboard Society,Live Performance ReviewerGained CIPR accreditation

Btec - Merit, Foundation Studies In Art & Design

Education record