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Working with brands to develop integrated marketing strategies, build robust email + SMS channels, craft brand messaging + positioning, and shape loyal consumer communities.

• Manage strategy, planning, execution, analysis, and optimization for growth and retention tactics• Develop and manage email marketing strategy and execute campaigns for new and existing users• Create automated email flow strategies and testing roadmaps, including targeting, content, and cadence• End-to-end partnership management including: new partnership recruitment, campaign execution, and reporting• Conceptualize, launch and oversee affiliate program, including affiliate recruitment and management• Work directly with users to collect feedback and understand behaviors, and convert insights into relevant messaging, content and product strategy

• Defined, developed and implemented a brand vision and marketing strategy to meet business goals and position CapSpecialty as the preferred specialty insurance provider for small and mid-size businesses • Drove marketing strategy through emails, advertisements, newsletters, web copy, webinars and social media content to increase customer engagement and achieve revenue goals• Tracked performance of campaigns across all channels and identify strategies and tactics for optimization• Oversaw development of functionality and design for DragonX, CapSpecialty’s first automated underwriting platform• Developed DragonX marketing materials, including video for homepage and all site copy for the platform. Established DragonX training program and marketed the platform to brokers nationwide to drive traffic to the platform and increase submission and policy count• Responsible for planning and overseeing all internal and external events, large broker workshops, multi-day client entertainment and offsite client meetings • Wrote press releases, blog posts and articles for industry publications that consistently conveyed the CapSpecialty brand and led to a newly established CapSpecialty media presence

• Conceptualized and executed direct to consumer marketing campaigns that increased leads for Professional Risk Management Services, a division of CapSpecialty• Owned email marketing channel; delivered 15-20 emails each month from ideation to execution. Lead email analytics and A/B and multivariate testing• Launched new marketing initiatives for existing PRMS clients including On Our Minds, a PRMS monthly podcast and PRMSU, an online risk management portal• Managed Twitter, Instagram and LinkedIn accounts and utilized LinkedIn Sponsored Content to drive users to PRMS website and generate leads

• Develop, facilitate and execute first-year associate trainings at on-site orientations and off-site conferences• Work with Directors of Professional Development to formulate and implement individual career development plans• Assist with annual associate performance review process by preparing evaluation summaries through partner feedback; coordinate schedule of review meetings with practice groups- Publish and maintain website for US new associates to communicate firm information- Work with Firm leaders to strategize and implement associate initiatives and complete industry surveys

• Drive onboarding and orientation for first-year associates; serve as firm’s point of contact for all incoming attorneys• Conduct interviews of candidates for various business services staff and legal personnel positions• Coordinate with partners, recruitment directors, and third-party firms to source and arrange in person meetings; manage the collection of feedback during the post-interview process• Update job descriptions and maintain postings on internal and external websites

• Responsible for scheduling of client and internal meetings, with extensive calendar management • Coordinated and created travel itineraries, processed monthly expense reports, managed personal appointments and affairs• Updated contacts and work plan with SalesForce, maintained finances using QuikBooks• Monitored phones and recorded detailed messages. Filed, faxed, copied documents, and tracked packages

• Coordinated and instructed lessons to improve oral English skills for 28 different classes of French students between the ages of 11 and 15• Independently organized assignments to facilitate English grammar development for a range of skill levels through studies of American culture for over 500 students

Monitored Verizon Telecom account services – regulated online advertising, arranged and attended weekly client meetings, cataloged statistics for client reports. Researchedcompetitor strategies to leverage VZT online presence

• Drafted press releases and composed company-wide daily newsletter, The Stage, to highlight industry trends and occurrences• Consolidated press clips for digital media kit use while simultaneously overseeing and collating social media responses and inquiries to corporate communications department via rga.com