Emma Burmark Email & Phone Number

Stockholm, Sverige

Stockholm, Sverige

Responsible for the strategy and implementation of the newly created role at KONE in Sweden. Managing the strategy and process that leads into aligned forecast sales numbers, production/demand planning, resource planning and the financial plan.This process provides the executive team with continuous focus, alignment and synchronization among all the functions of the organization. Managing a team that supports the installation projects with day-to-day actions in the different support systems, from order-book management, resource and capacity planning, balance entities, logistics and warehouse-planning, issuing invoices when completed handover of projects to customers etc..

Täby, Sweden

Responsible for the setting and implementing marketing strategy and execution (including budget) of the FLIR Instruments Division in EMEA, towards the premium segment with focus on VARs and similar resellers. Acting as the point of contact for all marketing activities to facilitate the execution of the marketing strategy, while also securing a creative first class content marketing production for brand awareness and thought leadership activities as well as demand generation activities across all channels. Working closely with colleagues in Americas and APAC, to develop the presence and brand image.Representative Achievements/tasks: Develop marketing strategies for new technologies and products for EMEA premium segment.  Driving the execution of the marketing activities across all marketing channels. Building and executing the EMEA content marketing to drive our thought leadership position as well as demand generation.  Driving the change in wanted position from products towards applications built on stories and storytelling. Acting as the regional marketing responsible towards the global corporate marketing organization, with close footprint to the sales organization and sales channels.The position requires a technology savvy mind and strong process knowledge from different industrial segments, with strong strategic and executional skills. The position requires extensive sales distribution skills, and a strong communicator ability. Being the ultimate marketing responsible for all EMEA markets a strong commitment and assertiveness is required, with interpersonal skills to build trusted relationships with all peers.

Stockholm, Sweden

Heading the marketing and communication for the business unit Consulting & System Integration (400 Euro/yearly sales), part of the business unit leadership team and the marketing management team. As a manager in a project organization the role manages persons working for consulting and system integration marketing projects.Representative Achievements/tasks:• Positioning and packaging of consulting and system integration offerings together with offering owners, with the brand platform as base• Creating and driving the change communication needed for the business unit• Preparing communication packages and campaigns including message platform based on brand, vision, values and solutions.• Establish and drive end-to-end solution marketing plans with branding as base• Plan and lead the implementation of new offering launches according to Sales & Marketing Steering Group prioritization• Spokesperson of Tieto’s consulting and system integration services• Securing the alignment with segment based industry group marketing plans• Marketing collaboration with technology partners and alliances• Communications support to Head of business unit consulting and system integration• Marketing and communications business partner to the business unit leadership team• Reports to Head of Marketing, in matrix to head of consulting and system integration• Member of Tieto’s marketing management team with the goal to develop the function, implement common, processes and KPIs.The position requires experienced strategic as well as hands-on communications and marketing skills in order to contribute to the aim to strengthen the role of marketing at Tieto as well as refresh Tieto’s brand image. The position is expected to act as a spokesperson of Tieto’s consulting and system integration with other management. Excellent internal and external communication skills are required, with a change oriented goal and mindset.

Project Driver for Global Ericsson and Ericsson Multimedia Events. Establishing scope, purpose, objectives, project and steering group teams as well as coordinating content & messages. Managing contacts with agencies, organizers and other suppliers, budget responsibility and follow up.Driver of strategy and programs for events within the company, including planning, staffing etc.Project Driver for strategic marketing projects (thought leader focused) using new social medias for spreading the messages, creating eyeballs to the project, and sparkling a discussion in the blogosphere.

Develop sales strategies, marketing tactics & scenarios for different 'go-to-market' models. Drive & develop the Solution Area Business Plan.Support Market Unit to drive sales. Driving the short and long-term strategy for our position and offerings.

The main interface to the global channel partners for all marketing activities. Create and execute a Global Partner Marketing Plan. Initiate, drive business and marketing opportunities. Developing local an global co-marketing activities

Lead, coach, motivate and develop a team of 15 people in five different countries (ES, FR, UK, BE, NL). Drive and promote portfolio mark & sales through channels with packages, sales campaigns, launches, workshops, events & trainings

Create & implement an overall portfolio market strategy. Phase products in and out of the Swiss market. Support the sales organisation in pre-sale, projects and presentations. The product/solution specialist within the Market Unit.

Initiate, define & implement appropriate Marketing & Product Introduction Programs for launches. Set up & manage a marketing team to develop, implement marketing & sales training, sales pro- motion, end user material, pricing, events etc..