Emma Butler Email & Phone Number

Bournemouth, Gb

Bournemouth, England, Gb

Uk & Ireland

• Create and execute comprehensive and tactical marketing plans for all wholesale accounts. Including co-op advertising, direct to consumer, in-store promotional programmes, e-commerce, social media and events.• Extensive travel across the UK conducting accounts meetings, store visits and store surveys to plan/check campaign execution with national and key accounts. • Manage visual merchandising team to accomplish promotional campaigns, execution in-store & ROI• Manage co-op and point of sale budgets and assist Senior Marketing manager in monitoring overall budgets. • Order POS and gift with purchase from local vendors and work with US head office team to mass produce select items in China• Organise and undertake business reviews with accounts and internal teams to maintain focus and ensure all possible steps are being taken to deliver marketing plans• Create monthly reports to report to UK and US management to show ROI on all projects.• Inside co-ordination on all company wide marketing initiatives with Senior Marketing Manager & Managing Director• Create marketing presentations for consistent sales team support• Manage the organisation of trade/consumer/press events, booth design & support sales/marketing teams on the stand at events. • Learn new season product line and become expert in all divisions to carry out product training• Work with PR team to help develop wholesale accounts PR & social media strategy to help drive sales across digital channels• Partner with graphic design team to develop marketing materials including in-store & digital assets• Always keep abreast of the marketplace identifying buying trends arising from all channels, retail, mail order, e-comm and buying groups

Uk & Ireland

South Of England

Dorset & Hampshire

Independent childrenswear stores offering clothing, shoes, toys and gifts from newborns to 10 years.Renowned in the industry for professional shoe fitting service. (Formerly known as Belle Enfants)• Through my passion for shoe fitting and outstanding customer service I built a strong customer rapport, which has lead to repeat business.• Used my experience and product knowledge to train staff on the unique selling points to enhance cross selling and up selling of merchandise.• The management of 3 store managers and 11 sales assistants. • Managed the opening of 2 new stores.• Interviewing of all new staff and the induction/training of all new starters• Assist and advise with the buying of merchandise for the company, including ordering in-season stock. • Regularly liaise with other businesses in the local area to organise collaborative events to increase footfall to all stores.• Implemented new Electronic Point of Sale system used in-store and online.• Uploading new stock onto EPOS system and e-commerce website• Heading annual stock take for all stores• Designing and implementing in-store and window displays• Set sales targets for each individual store • Designed and maintained successful e-commerce website• Develop social media and marketing strategies• Customer complaint handling• Regularly conduct staff reviews and coaching• Deal with all personnel and HR issuesPersonal AccoladesFootwear Industry Awards:• Student Shoe Fitter of the Year 2014 • Winner of Leader in Customer Service 2014 • Finalist of Leader in Customer Service 2015• Finalist of Leader in Customer Service 2016

Castle Point, Bournemouth

• Serving customers• Up-selling of additional products• Promoted to menswear suit specialist and personal shopper• Highest performing part-time sales assistant in-store collecting customer data capture for marketing• Menswear sales assistant of the yearAdditional responsibilities: Fire Marshall