Flakex is a startup connecting sports organizers with participants via an innovative appGoalIntroduce and establish Flakex in Málaga, fostering the growth of an engaged user community.Main tasks• Formulating an impactful marketing strategy pinpointing ideal buyer persona• Defining a compelling positioning and messaging• Managing, optimizing, and measuring organic and paid campaigns• Identifying and contacting new partners • Soliciting and analyzing user feedback to iteratively enhance app functionality and user experience• Establishing a thriving community, boosting user numbers by 410%• Providing guidance to a marketing intern

17 Sport is the world’s first sport impact company operating at the intersection of sports, business and purpose. We provide strategy, partnership and implementation services to transformational leaders in sport and business committed to forging a better tomorrow for people and the planet.Main clientsadidas, Weleda, 17 SportMain projects• Managed social media for Weleda and 17 Sport, from ideation to publication• Worked for adidas on the « Breaking Barriers » and « Para-sport » projects• Managed a team of 2 designers and 2 copywriters• Was responsible for KPIs reportingSubtasks• Manage social media accounts for company and clients on various platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.) • Own and execute social media calendar aligned with marketing plan and business goals• Develop and implement social media strategies to enhance brand awareness, engagement, and website traffic.• Monitor conversations and trending topics using social listening tactics, and adjust strategies based on analytics for better engagement.• Manage LinkedIn newsletters and create content for distribution to subscribers.• Timely management of comments, messages, and mentions across all social media channels.• Increase audience interaction through engagement tactics like polls, giveaways, and responding to comments.• Analyze and report on social media metrics to evaluate campaign success and make data-driven decisions for future strategies.• Creating and managing paid advertising campaigns on platforms like Facebook Ads Manager, Twitter Ads, Instagram Ads, and LinkedIn Ads.

Moneytrans is a leading fintech company enabling more than 10 million citizens of the world to manage their finances abroad, send money home and smile for a better everyday life!Goal• Led the development and execution of social media strategies on Facebook, Instagram, and TikTok for 6 countries, targeting English, French, and Spanish-speaking audiencesMain tasks• Developed and executed a new social media strategy to increase brand engagement• Created new Instagram channels for France, Belgium, and Spain• Conceptualized, planned, created, and distributed content, including engagement ads, across all social media platforms• Collaborated with designers to create social media posts and animations• Served as the public face of the company on social media• Oversaw the end-to-end production of corporate ads productions by an audiovisual production company, from ideation to final delivery• Handled social media inquiries and redirected complex or technical issues to the customer support department• Translated content from Spanish to French and English for the web, blog, and adsKPIs within 4 months• Doubled number of posts per channel• Increased average reach per post by 99%• Boosted engagement rates by 72.2%• Increased video plays by 455%• Enhanced Linktree traffic by 1062%• Gained 25.2% more followers on Facebook and 18% more on Instagram• Reduced ads cost by 60% (cost per 1,000 impressions) and 35% (cost per link click)

TiC is a new app enabling users to spend, transfer and control money all in one place. Users earn TiC tokens for all purchases and can select rewards adapted to their lifestyle. Strategy• Creating brand identity, mission and personality• Market Research & Competitor Analysis • Identifying Buyer Persona • Creating design guidelines for marketing communication Marketing Plan & Campaigns • Creating and implementing SEO strategy from scratch • Building a SEO proof and user friendly website• Creating content (web pages, blog articles, ads, social media posts and videos)• Online performance analysis, reporting & recommendations

Luxurious and historical diving liveaboard Main tasksStrategy• Performed competitor monitoring• Designed new brand positioningImplementation• Implemented the new marketing strategy across various channels• Managed social media (+100 posts on Facebook, Instagram, GMB, and Pinterest) • Created and published blog articles (12 articles in English & French)• Optimized website performance (SEO & UX)• Analyzed and reported online performance to my manager and to the CEO (traffic, SEO, UX, user behavior data) and provided recommendations• Developed public relations (backlinks, partnerships with blogs, influencers, TV shows, magazines)• Represented the company during a trade showKPIs• Website performance: Bounce rate (-40%), Impressions (+95%), Time spend on website (+270%)

Dorel Juvenile is the world's leading juvenile products company in more than 100 countries.• Managed social media for Europe (created, scheduled, posted)• Reported social media performance of 5 brands for 6 countries• Collected and posted user-generated content on Instagram• Created an influencer report (for 15 countries)• Performed competitor monitoring and provided recommendations

Harmony Fitness & Spa is a 4-star gym based in Switzerland. They offer their services to more than 11.500 members.Main tasks• Conducted market research and competitive intelligence in a highly competitive sector• Managed social media channels (Facebook & Instagram)• Managed the blog, flyers, and mail• Created 10 landing pages and +60 sub-pages• Organized events (photoshoot, virtual tour, recruitment day)• Performed customer support (phone and email)

Réussir son BPJEPS is a company that helps people to become a personal trainer by getting their diploma and starting their business.After a two-month internship with this company, the CEO gave me the opportunity to extend my contract.Main tasks• Performed market research and competitive intelligence• Developed website (landing pages, SEO, UX, blog articles, created videos)• Produced and posted on YouTube 10 videos edits