Emma Cancela Email & Phone Number

San Juan, Puerto Rico

• HORNE provides the compliance, grant management, and disaster recovery solutions needed to help government agencies affect positive change.
• Manage and coordinate all daily activities related to training, communications, scheduling, deliverables, evaluation, risk assessment, and management.
• Contact and manage relations with sub-recipients of Federal and Local Programs under the CBDG Department of Housing.
• Ensure review and compliance with all Federal and Local Programs… Show more HORNE provides the compliance, grant management, and disaster recovery solutions needed to help government agencies affect positive change.
• Ensure review and compliance with all Federal and Local Programs, monitoring, and statutory requirements in coordination with Financial Officers in the invoicing and reimbursement process.
• Oversee logistics management, ensuring that procedures are in place to align with the program’s goals and objectives.

Guaynabo, Puerto Rico

• Driven market development efforts within the small business segment, by managing all sales and marketing tasks directed to engage customers and grow a customer portfolio; performed as team leader of 9 salespersons:
• Made cold calls to prospects and visited clients without in-house advertising support, to deliver marketing strategies and increase current products and services market share.
• Supported customers with their business plans and press releases ensuring compliance with time… Show more Driven market development efforts within the small business segment, by managing all sales and marketing tasks.
• Supported customers with their business plans and press releases ensuring compliance with time and budget constraints.
• Customer portfolio included over 200 accounts encompassing hospitals, financial firms, CPA and lawyers' offices, restaurants, beauty salons, and spas.
• Evaluated the business and created advertising for social media, cellular apps, YouTube channels, multichannel and frequency campaigns, newspapers, billboards, and ENDI.com and PrimeraHora.com.

Guaynabo, Puerto Rico

• Selected to develop and manage a new Marketing Department detached from the Circulation and Editorial departments to improve internal and external communications performance:
• Co-produced alongside the VP, the planning of all operational activities and personnel needs.
• Met with every area of the newspaper (distribution, logistics, editorial, circulation, production and brand) to learn about their needs; determined type of product managers per area based on specific needs and hired….
• Met with every area of the newspaper (distribution, logistics, editorial, circulation, production and brand) to learn about their needs; determined type of product managers per area based on specific needs and hired 10.
• Coached and mentored product managers regarding product life cycle and branding management.
• Developed multi-year action plans to ensure continuous business growth.

Luquillo, PR

• Largest cable operator in Puerto Rico Directed all advertising, branding and marketing activities aimed at growing market share, building brand awareness and increasing sales, to reach established corporate goals.
• Assessed new products; adapted marketing campaigns to local market.
• Created marketing packages for residential customers and produced brand development strategies.
• Created training material and trained personnel regarding products and… Show more Largest cable operator in Puerto Rico Directed all advertising, branding and marketing activities aimed at growing market share.
• Created training material and trained personnel regarding products and services.
• Developed and implemented annual marketing plans after meticulous evaluation of market trends.

Cataño, Puerto Rico

• Local exclusive distributorship of newspapers and magazines in the CaribbeanSpearheaded market development efforts by opening sales and distribution points in the Caribbean islands of Barbados, St. Lucia, Dominica, St..
• Assessed market expansion opportunities, and supported all efforts to define business strategies and planning of export operations, logistics, distribution, and credit management.
• Conducted… Show more Local exclusive distributorship of newspapers and magazines in the CaribbeanSpearheaded market development efforts by opening sales and distribution points in the Caribbean islands of Barbados, St..
• Conducted product demand and competitiveness studies by island to determine feasibility of distribution channels.
• Identified local companies to train and delegate the distribution of products around the island; negotiated terms and conditions.
• Opened 5 sales and distribution points to increase market share of domestic and international magazines and newspapers in the Caribbean Market.

St. Thomas, USVI

• Drove the startup activities for the residential products business while executing marketing tasks; promoted to Branch Manager overseeing 6 employees and all operational activities:
• Determined Customer Service branch location, applied for permits and recruited all 6 staff members.
• Performed as media buyer.
• Planned, developed and managed advertising and marketing strategies for cellular phones and prepaid cards.
• Supported Dominican Republic marketing campaigns… Show more Drove the startup activities for the residential products business while executing marketing tasks; promoted to Branch Manager overseeing 6 employees and all.
• Supported Dominican Republic marketing campaigns. Selected Achievements:

St. Croix, USVI

• Offered the Assistant Branch Manager position while working as an intern in the Telemarketing Center, and promoted to Branch Manager once the office was established:
• Determined Customer Service branch location, applied for permits and recruited all 6 staff members.
• Executed customer service, supervision and human resources functions.
• Forecasted and managed the operational and marketing budgets.
• Worked with mediums and performed media buying. Selected… Show more Offered the Assistant Branch Manager position while working as an intern in the Telemarketing Center, and promoted to Branch Manager once the office.
• Worked with mediums and performed media buying. Selected Achievements:

Bachelor'S Degree, Marketing/Marketing Management, General

Activities and Societies: Sales and Marketing Executive Association (SME) American Marketing Association (AMA)

Courses In Master Of Business Administration - Mba, Business Administration And Management, General