Passionate fashion & lifestyle brand strategist with over 15 years of experience across high street to high-end markets. From agency-side to in-house roles, I've led 360 campaigns for renowned brands, including conceptual campaigns, art direction, shopper insight, social, digital transformation, brand repositioning, retail environments, brand activation, experiential, and TVC.At VCCP Advertising, I focused on driving innovation through creative campaigns, team management, and brand revitalization. Managing and nurturing teams is a core strength, alongside fostering collaboration and curiosity. Thriving in fast-paced environments, I excel in challenging briefs and spearheading brand turnarounds while pushing creative boundaries. Looking to inspire, mentor, and instigate new thinking, I'm driven by the opportunity to transform brands and challenge industry norms. Let's connect and explore new avenues of creativity together.