Marketing And Communication Executive
Current- Curated LANDMARK's iconic Christmas 2023 campaign "Mount Santa Paw", delivering a unique and memorable shopping experience for customers.- Led the development and execution of LANDMARK's F&B initiatives, including the exclusive LANDMARK SAKEWALK collaboration with Jebsen and the LANDMARK Tasting Mastery series featuring Michelin-starred and World's 50 Best Restaurants.- Spearheaded the revamp of LANDMARK's BESPOKE membership program, optimizing the program mechanism and enhancing overall communications.- Oversaw the management and strategy of LANDMARK's social media channels (Instagram, Facebook, RED, WeChat) and media buying, ensuring a cohesive and impactful digital presence.