Emma Hall Email & Phone Number

Sacramento, Ca, Us

As Director of Zscaler's C-Level Programs, my team and I deliver impactful programs and thought leadership initiatives for CIOs, CISOs, and CTOs. I oversee the development of various program agendas and content, messaging, speaker management, and run-of-show execution, while ensuring that all programs align with Zscaler's overall business objectives.I am accountable for creating and implementing playbooks to deploy customized content at scale, across the globe. I provide thought leadership coaching to team members and collaborate extensively with cross-functional teams, including marketing, sales, and especially our executive leadership team, to map persona synergies and execute impactful programs that drive business results.I curate executive content that showcases Zscaler's unique value proposition and market position, and develop global deployment strategies that maximize program impact. I also build and maintain relationships with key stakeholders, including executives, customers, and industry influencers.I also collaborate closely with one of Zscaler's executives to craft communication materials such as scripts, LinkedIn messages, and ghostwritten emails that align with their personal brand and strategic priorities. Through this collaboration, I have gained a deep understanding of the executive team's vision and priorities, which has enabled me to provide valuable insights and support to our leadership team at Zscaler.Overall, this position allows me to play a critical role in shaping Zscaler's brand and thought leadership in the industry, driving customer engagement, and contributing to the company's overall growth and success.

I run Zscaler C-level programs for CIOs, CISOs, and CTOs from start to finish. This includes agenda and content development, messaging, speaker management, and run-of-show execution. I am responsible for creating playbooks to deploy customized content at scale, across the globe. Additionally, I drive Zscaler’s Customer Advisory Boards and Federal Advisory Boards. This role involves thought leadership coaching, curating executive content, mapping persona synergies, and extensive collaboration across departments.

Portland, Oregon

In my role as senior director of content, I led a team of frontline managers and conference professionals who create and deliver compelling conference agendas. I led content strategy for multiple C-level functional areas, and partnered across the business to execute innovative, scalable and customizable strategies that ensure the commercial success of Evanta's C-level events. In addition to these duties I also took on a maternity coverage for the VP, content, overseeing strategy and workforce for the second-largest department in our business.

Portland, Oregon

In my role as Content Director I managed a team of content personnel, including conference professionals and frontline managers. I oversaw all content for many of our functional areas, most recently CMO and CXO (CIO and CISO mixed audience) events, as well as EMEA/ANZ events. In doing so I led content brand strategy and ensured our events met business objectives to deliver innovative, compelling and relevant agendas for C-level executives. Over the course of this role, I was pulled in to oversee content builds for events targeting CIOs, CISOs, CDOs, CHROs, CSOs, contact center, programmatic brand and sports executives. I'm experienced in process change management and new product development for the content department. I'm passionate about impacting sales opportunities and providing coaching and strategic guidance to content team members, even those who don't directly report to me.

Portland, Oregon

*Support CXOs, with an emphasis on CISOs, CIOs and CDOs*Manage the production of event agendas from start to finish*Conduct research and interviews to identify topics of interest, emerging trends, industry thought leaders and leadership stories*Craft compelling copy including presentation abstracts, speaker profiles, conference guides, stage scripts, invitations and marketing materials*Support high-profile speakers, including CEOs and thought leaders*Manage multiple deadlines and subject matters*Specialize in solving current challenges facing information security, cybersecurity, IT and other technology leaders*Stepped outside the content role to explore sales for a fun challenge, and brought in revenue of $71,410 for one of my events.

Portland, Oregon Area

I was the Senior Editor for Oregon Business magazine and Web Editor for Oregon Home magazine.* Maintained websites for two statewide magazines* Created daily content for news websites* Oversaw registration for events with 1000 attendees* Created e-newsletters for two publications* Managed social media for numerous media brands, using services such as Twitter, Facebook and Pinterest* Reported and wrote articles on business topics* Translated print media to web-friendly formats* Trend-hunting in home decor field

*Translated print content to web-friendly formats*Wrote original pieces for the website*Reviewed restaurants and bars*Reported on events *Interviewed notable Portlanders*Obtained review copies of products for the magazine

Progressed from online content producer to Assistant Editor to head editor of San Francisco State University's student-run online news publication.* Maintained publication's website and posted all content online, including articles, slideshows and videos* Managed online reporting staff and provided guidance to college students* Worked closely with newspaper, magazine and photography staffs* Assigned stories to reporters and enforced deadlines

* Wrote stories for neighborhood newspaper on wide-ranging topics including art and business

* Maintained website for 40-year-old bilingual Spanish/English neighborhood newspaper* Translated print newspaper to web-friendly format