Taking some time off, will be back for work in 2025

• Defined and implemented product roadmaps, prioritized features, and crafted strategies aligned with business objectives.• Designed wireframes and directed design strategies to deliver user-centered solutions across platforms.|• Led a cross-functional team of 17 in end-to-end feature development.• Integrated a machine learning module that boosted conversion rates by 15%, leveraging A/B testing and behavioral analysis to optimize user engagement.

• Led design sprints from ideation to prototyping, managing the end-to-end design process to launch successful features.• Optimized platform features by identifying issues and validating solutions through user research, competitive analysis, and data insights.• Collaborated with senior executives to conceptualize and design a trader-centric desktop platform, establishing design direction, creating a design system, and supporting engineers through launch.• Worked closely with PMs, engineers, and QA teams across global locations to ensure seamless feature execution.• Mentored junior designers, fostering growth, skill development, and innovation within the team.

• Designed complex payment flows and media features, delivering innovative, data-driven design solutions.• Created a customer service platform to enhance user experience and operational efficiency.• Conducted user research, competitive analysis, and data-driven validation to identify issues and optimize platform features.• Collaborated with PMs, engineers, and QA teams across global locations, ensuring seamless execution of product initiatives.

• Lead designer for Project Buysubscriptions.com, responsible for UI design, information architecture, and prototyping across web and mobile• Built the Fabric design system for internal platform migrations and designed features across web and app platforms• Created innovative, data-driven designs, conducting user research, testing, and workshops to ensure consistency across Radio Times’ digital platforms• Contributed to Radio Times’ rebranding and worked within an Agile environment, collaborating with product managers, business partners, and engineers

Adeptiv (Springbok now)• Lead Visual designer of Adeptiv UK branch • Responsible for Adeptiv_UK brand visual and external client works• Work closely with marketing department and engineering team to create strategies, concepts, features, user flow, wireframes, prototypes, and mock-ups to ensure the quality of our service• Present design ideas to the stakeholders and the team• Lead creative concept and design with strategy to help our client get, keep and grow their customer relationships.

• Visual design for SEO products• Work closely with UX designer, creative director and engineering team to create strategies, concepts, features, user flow, wireframes, prototypes and mock-ups to ensure the quality of their service

• Visual design across multiple platforms, including illustrations, brochures, touch panels, web design, banners, catalogues, conference materials, logos, mobile apps, and advertisements• Skilled in problem-solving, multitasking, and working under tight deadlines, while adhering to various brand guidelines and client needs

• Design HTML emails on weekly basis. • Work closely with the marketing department, create email concepts for individual promotions and special international events. • Design web banner and Flash, animated GIF. Manage freelancer’s work flow. • Photo retouch and concept research. • Create email templates for every seasons. • Deadline driven and multitasking

• In house design• Web banner, brochure, poster and presentation design

• Visual support one of their Exhibition in York

• In house designer • Work closely with the marketing department• Task includes, presentation design, icon design, User interface design, web banner and video editing, GIF making • Deadline driven and multitasking

Assist with photography, branding and print.