Utilize software tools such as Klaviyo, Attentive, Shopify, Okendo, Gorgias, and Spate to significantly enhance operational efficiency and marketing effectiveness, enabling more agile and responsive campaign management.Develop and implement 360-degree marketing campaigns for product launches. Analyze post-launch data to refine approaches, directly contributing to increased market penetration and revenue growth.Conduct comprehensive campaign analysis and track key performance indicators, allowing for data-driven decision-making and continuous improvement.Manage CRM activities to nurture customer relationships, improve retention, and drive sales growth.

Led a multi-disciplinary team of 15 in a collaborative project with BMW on virtual goods innovation.Managed a luxury brand throughout the transformation and entrance into emerging digital channels.Analyzed luxury consumer trends, dissecting generational disparities in purchasing behavior. Leveraged insights to guide strategic decisions, ensuring that BMW's offerings seamlessly resonated across generations.Functioned as the guardian of BMW's luxury brand equity, meticulously implementing strategies to maintain and enhance the brand's prestigious image in the digital realm. Orchestrated initiatives that encapsulated the essence of BMW's legacy while aligning with the expectations of the modern, discerning consumer.

Merchandised a new floor set each week, aligning in-store product presentations with online marketing campaigns to ensure a cohesive omnichannel experience. Utilized in-depth analysis of customer buying trends to refine inventory management and tailor product offerings, ensuring alignment with customer demand and contributing to improved sales performance and inventory turnover.

Proactively engaged in regular consultations with customers, employing keen insights to understand their preferences and successfully recommend products that led to increased customer satisfaction and repeat business.Merchandised a new floor set each week, aligning in-store product presentations with online marketing campaigns to ensure a cohesive omnichannel experience. This led to achieving and surpassing product-specific sales goals.

Alpha Delta Pi executive board marketer. Over all things public relations videography, recruitment, and apparel design. Manager of all social media platforms and website.