Emma Kaufman Email & Phone Number

At Emma Evolving, I hold space for you to ignite your sparkle and create a clear, intuitive strategy to achieve your authentic life and career goals

Chicago, IL, US

Philadelphia, PA, US

• ThreeBridge offers client-specific solutions using a managed partnership model that reduces risk, effort and cost. I managed consultants across multiple industries and support external client projects from a program.
• Managing a team of consultants to support their professional development and ensure key deliverables fulfill all client needs
• Supporting external client projects across multiple workstreams to define dependencies, highlighting risks, meeting timelines, standardizing processes and facilitating key decisions in order to successfully launch new.
• Partnering with Training and Development to create meaningful curriculum to support professional development of all consultants

Philadelphia, PA, US

New York, NY, US

• As a Product Marketing Manager at Warner Media, I managed retention and engagement across all NBA Digital products to mitigate churn, improve user experience and incentivize subscribers to remain loyal fans.
• Developed retention & engagement strategies across League Pass, Fantasy and the NBA App
• Developed a cross-channel test & learn strategy to improve retention tactics and mitigate churn, including A/B and multivariate testing
• Evaluated product success by creating KPIs & reporting around churn and retention
• Developed product positioning, messaging and overall feedback from a retention standpoint
• Managed the end-to-end implementation of new retention-focused capabilities by working cross-functionally with Product, UX, Operations, Technology, Research and other key stakeholders

New York, NY, US

• FilmStruck was Warner Media’s first streaming service and our analytics team was the first team to build our own data cloud and fully implement marketing attribution. I managed reports and insights that allowed.
• Determined key performance metrics and define logic for the architecture team to code in Amazon Redshift
• Wrote basic SQL queries in Tableau to join AWS tables, in order to create data visualizations and automate reports
• Assessed efficiency of marketing campaigns to effectively lower CPA/CPFT and re-allocate spend
• Created a campaign URL builder tool to consolidate all link parameters for accurate attribution tracking and reporting
• Prioritized analytics requirements of all stakeholders to meet unique reporting needs

San Francisco, CA, US

• Lolli and Pops is a chain of high-end candy stores that purveys sweets from around the world. I managed new store projects, designed product layouts, bulk and soda planograms, optimized new store fixtures and created.
• Opened 18 stores to-date in current role, with 10 more stores to open by Dec. 2016
• Built Excel model to standardize initial buys, which decreased initial inventory cost by 27%
• Improved preliminary architecture drawings and fixture selection process by creating icons to visualize disability clearances

San Francisco, CA, US

• Designed heat map layout to analyze category productivity based on dollars earned per square foot, to optimize product placement
• Generated daily sales reports and recapped YTD numbers to the company to explain metrics, seasonality and trends across stores

San Francisco, CA, US

• Analyzed ROI on open-air coolers to implement into stores, which increased soda percentage of total sales by 2-5% across the fleet
• Responsible for replenishment of 11 stores through weekly allocations; sales increased by 10 to 20% per store in 2015 compared to 2014 numbers

Master Of Science - Ms, Applied Psychology

Bachelor Of Arts - Ba, East Asian Languages And Civilizations: Dual Concentration In Chinese And Japanese