Emma Criswell, Ma Email and Phone Number
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Passionate about the intersection of marketing, public relations, and corporate communications, I bring nearly 15 years of expertise spanning multiple industries, including technology, alcohol, food, and beverage. My diverse background in both agency and in-house roles has given me the versatility to lead impactful campaigns and drive results in fast-paced environments. Throughout my career, I've partnered with renowned global brands such as Louis Roederer Champagne and Domaines Ott, as well as emerging tech companies, where I’ve developed strategic communications initiatives, led media outreach, and crafted thought leadership content. From launching new products to leading PR efforts in cutting-edge sectors like AI and SaaS, I’m adept at tailoring narratives that resonate with target audiences across traditional and digital channels.I thrive on building strong relationships with clients, media, and stakeholders to deliver creative, data-driven strategies that elevate brand visibility and business growth. With my deep knowledge of both traditional and emerging platforms, I can seamlessly collaborate across teams and industries to ensure every communications effort is aligned with company goals and delivers measurable impact.As a lifelong learner and self-starter, I thrive on embracing new challenges and continually expanding my skill set. If you are seeking a dedicated marketing professional with a proven track record of success in public relations, corporate communications, and brand launches, let's connect. Together, we can unlock new opportunities and make a meaningful impact.INFJEnnegram 6Creativity type: The Maker
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Strategic Communications ConsultantCriswell CommunicationsUnited States
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Director Corporate CommunicationsHart Oct 2024 - PresentToledo, Ohio, Us -
MemberTogether Digital May 2018 - PresentCincinnati, Oh, Us -
Communications ConsultantPositively Parched & Co. Oct 2022 - Oct 2024Current and former partners: The Bottle Shop, Accent Wine Parlor, Columbus Natural Wine Festival, Ebenezer's pop-up wine bar, Feast PR, Berry Interesting Productions.
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Performance StrategistFullthrottle.Ai Jul 2023 - Jun 2024Philadelphia, Pa, UsImproved client ROI by an average of 30% monthly through data-driven insights and strategic decision-making.Developed and maintained a portfolio of 20+ custom marketing strategies across various industries, utilizing fullthrottle.ai's patented AI technology.Presented client-facing meetings and conducted data analysis to drive informed decisions. -
Director Of Client ServicesHunter Marketing Mar 2022 - Oct 2022Columbus, Ohio, UsPrimary contact for clients, project stakeholders and creatives to guarantee projects are completed on time, within budget, and with quality results. Provided executive level advisement and support of projects, strategy and deliverables while leading teams through project execution from intake to approvalResponsible for managing multiple concurrent projects, teams, and stakeholdersPartner with clients provide counsel and craft strategies that convey corporate vision and mission Ideation of project and creative briefsCreation and execution of thought leadership strategies across c-suite clients -
Vice President Client RelationsBalzac Communications & Marketing Aug 2020 - Feb 2022Sonoma, California, UsPrimary contact for 15 clients, expectation management, and delegation of tasks. Major initiatives included conceptualization of internal and external stakeholder strategy, corporate communications strategy, myriad digital communications plans, content planning, and creation, as well as the ability to pivot quickly into more timely strategy, including crisis communications plansHire and manage a remote freelancer pool averaging 3-6 active membersResponsible for driving stakeholder awareness and adoption of go-to market plansDevelop spokesperson content and training programsDesign and produce events for multiple clients using Eventbrite and Mailchimp for communication. Highlights include the annual Union des Grand Crus de Bordeaux $500K six-city national client engagement campaign reaching 800+ trade in each locationOperate within cross-functional partnerships to coordinate marketing communications and campaigns -
Director Of Marketing And Public RelationsBalzac Communications & Marketing Sep 2018 - Aug 2020Sonoma, California, Us
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Wine EducatorFranklin Park Conservatory And Botanical Gardens 2020 - 2021Columbus, Oh, UsAdjunct (read: not on staff) educator as part of the Conservatory's culinary programming. -
Account ExecutiveBenson Marketing Group Jan 2018 - Aug 2018New York, New York, UsConceptualized and executed client one-on-one “happy hours” with journalists that resulted in consistent media coverage; highlights include Fortune, Forbes, and Supercall, resulting in 10 media hits within 6 monthsManaged day-to-day needs of internal and external stakeholders as client lead and as a matrix teammate which included writing digital communications plans, as well as business writing that included press releases and pitches, while working directly with the Vice President and CEOResearched market trends to contribute to external and internal communications plans. -
Pr Manager - Top 100Wine & Spirits Magazine Aug 2017 - Nov 2017New York, Ny, Us -
Corporate Communications + Pr ManagerMaisons Marques And Domaines Jul 2016 - Aug 2017Oakland, California, UsAs MMD is headquartered on the west coast, it was important to have an adept client and media relations colleague in the media hub of NYC. Managed a team of 3 in CA while managing all corporate media relations, event planning, and strategizing corporate brandingManaged day-to-day relationships and messaging with 18 wineries imported by MMD, as well as consistent communication with journalists and influencers across the countryAdhered to budgets while planning one-of-a-kind vintage launches, press blitzes, and media eventsManaged internal and external stakeholder expectations, as well as vendor needsWorked across multiple time zones and countries, coordinating deliverables to deadlineInterpreted data to update or create go- to market plans and multi-product digital campaigns -
Senior Account ExecutiveDeussen Global Communications Mar 2015 - Jul 2016New York, Ny, UsDeussen Global is the winner of The Drinks Business PR Agency of the year award in 2016Head of the "grain team" which handled all spirits and food clients. Daily, in concert with the CEO managed day to day needs and expectations of clients directly. Journalist entertaining and event activation were a frequent, important, and extremely successful part of day to day work. ■ Responsible for pitch that won Deussen "PR Agency of the Year" award from The Drinks Business in 2016 -
Special Event Sales ManagerMyriad Restaurant Group Mar 2014 - Mar 2015- Responsible for Tribeca Grill and Batard Events from initial inquiry through complete execution.- Averaging 45-60 events monthly, up to 4 events daily, totaling $2.2 million in sales annually.- Increased Tribeca Grill event sales by almost 5%, the highest event revenue year in company history- Prepare proposals, set up site tours and negotiate contracts, pricing and budget for current and prospective events clients.- Manage 20+ events staff.- Collaborate with outside event management companies to create singular events. Example: creating themed food stations within parameters and budgeting set forth by Accenture and American Express to represent popular US food cities with our chefs.- Assist in design and creation of event marketing materials for event clients and prospective clients.- Lead weekly meetings with marketing team to discuss event goals and how to best express these via marketing initiatives.- Create yearly Events Competitive Analysis Report; compile point of view report of findings and recommendations. - Develop and strategize new business initiatives with Managing Partner and Director of Events -
Manager Of Strategic InitiativesItalian Wine Merchants 2012 - 2014Online, Us•Prepare proposals, set up site tours and negotiate contracts for current and prospective events clients.•Drive event sales by promoting IWM’s venues for a full range of corporate and personal events.•Develop event promotions and campaigns targeting new and existing clients using our NetSuite system.•Actively plan, set up and coordinate all events. •Respond quickly to all phone and email inquiries.•Reach out to current events clients and revive business with special offers. •Record the progress of all event outreach including conversion rates, sales forecasts and the like. •Maintain relationships with current clients in order to facilitate future event sales.Previously held position: Manager of Strategic Initiatives -
Marketing & Operations ManagerBarterhouse Wines & Spirits 2010 - 2012New York, Ny, Us•Create, organize, maintain and engage in all company social media communications. Using relevant ROI measurement tools. •Work directly with company president in brainstorming and outlining company marketing projects.•Daily, in person management of 10 sales representatives, systemizing and streamlining sampling and work-with procedures, creating sales goals, managing quotas and overseeing sales calls as necessary.•Outline and design fluid technical sheets, shelf talkers and additional supplemental sales materials.•Manage expectations and demands of 25 wine producers to develop customized marketing plans with budgets totaling approximately $300,000 yearly.•Coordinate, plan, market and execute 4 bi-annual company portfolio events, each with attendance of 300+.•Integral in the selection process for adding new wine producers to the ever-growing, 200 wine portfolio. •Develop submissions calendars while creating and maintaining relationships with all major wine media outlets. •Organize purchase orders, container shipments, invoicing and bill payment as necessary.
Emma Criswell, Ma Skills
Emma Criswell, Ma Education Details
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Ohio UniversityCommunications -
Ohio UniversityScience Communications; Media And Society
Frequently Asked Questions about Emma Criswell, Ma
What company does Emma Criswell, Ma work for?
Emma Criswell, Ma works for Criswell Communications
What is Emma Criswell, Ma's role at the current company?
Emma Criswell, Ma's current role is Strategic Communications Consultant.
What is Emma Criswell, Ma's email address?
Emma Criswell, Ma's email address is ec****@****zac.com
What is Emma Criswell, Ma's direct phone number?
Emma Criswell, Ma's direct phone number is +121268*****
What schools did Emma Criswell, Ma attend?
Emma Criswell, Ma attended Ohio University, Ohio University.
What are some of Emma Criswell, Ma's interests?
Emma Criswell, Ma has interest in New York City, Human Rights, Civil Rights And Social Action, Ohio, Education, Environment, Italian Wine Merchants, Science And Technology, Tuscany, Ohio University.
What skills is Emma Criswell, Ma known for?
Emma Criswell, Ma has skills like Social Media Marketing, Marketing, Digital Marketing, Event Management, Wine, Event Planning, Marketing Strategy, Public Relations, Brand Management, Management, Market Planning, New Business Development.
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