PERSONAE is business transformation on your terms – we’re a motley group of consultants with diverse backgrounds yet united behind one common goal: to find and release the potential in your business and your leadership.We challenge established assumptions about your day-to-day routines, we ask your customers and employees for guidance, and we apply our experiences and industry benchmark methodologies. Our mission is to become a trusted advisor and partner for your business to enable you to reach your goals. Please reach out to me directly if you want to know more about PERSONAE and what we can do for you. I have experience with strategy development, change management and portfolio management from private as well as public industries. I'm a certified change manager practitioner (Prosci ADKAR). I believe that we are better together, in good energy and that nothing is impossible.

Managing IT projects covering several areas – Platform development and integrations (POS; AX; APP; Website); Conceptualisation; UX and design; Content; CRM. Club Matas as main client. Systems and tools: Agillic, JIRA, GA, Tableau

Responsible for online marketing, user experience & conversion rate optimisation for the B2C and B2B online sales channels using SiteCore CMS, Google Analytics and VWO A/B testing tool. Manage and prioritise system change requests together with internal stakeholders and external suppliers.Systems and tools: SiteCore, SAP, Gemini, VWO, GA

Responsible for user experience & conversion rate optimisation, as well as the overall merchandising, content and campaign management, which are implemented by local teams and external partners. Key member of the PANDORA PIM (product information management) project and eCom packaging project (cost savings project). Systems and tools. Demandware, PANDORA PIM (developed by ADAM software), AX, ClickView, IBM analytics, GA

Key member of the project group that was responsible for the launch of the PANDORA eCommerce solution, which included stakeholder and supplier management, RFP process, contract negotiation, SoW definition, functional requirements and implementation of the final solution. Business areas of expertise: merchandising (forecasts, buying and product visualisation), sales and promotions; Analysis; User experience optimisation; Content management; Daily operations including daily reporting and training of customer service and warehouse staff. System and tools: SiteCore, GA, Demandware, IBM analytics, AX, ClickView

Budget and purchase planning for retail stores across Europe; Assortment optimisation; Replenishment optimisation; Defining and building retail reports; Analysis and approval of final buy before presented to management; Weekly and monthly analysis of store performance, sales trends and market needs; Profitability analysis of special productions.

Monthly management comments on sales, market and consumer trends; Monthly P&L analysis; Budget management; KPI analysis

Internationalisation and new market penetration strategy; Market and trend analysis; Relationship management

Key member of a business opportunities and operations management project, which main objective was to identify sourcing opportunities and guide subsidiaries in contract management to reach a total saving of 1 billion (successfully accomplished); Owner of a market intelligence project involving benchmarking, market analysis and supplier evaluations.Systems and tools: SAP, LotusNotes

Market analysis within various sectors and reporting to EU-authorities, the Nordic Council among others; Budget management.