Responsible for operational delivery of the Business School student experience at the Birmingham campus, overseeing 75+ classes a week for 500 students, 12 BSc and MSc programmes and 30 lecturers.

Offering marketing, brand, communications and strategy 'hands on' consultancy. Client experience:-• HomeServe plc – working for the CEO as Interim Group Strategy Director, focused on corporate strategy development and identifying and developing new products and markets, including market entry strategies, business models, business planning, business change. May-Oct. 2017.• HomeServe plc – working for the CEO on customer Due Diligence to inform a £37m acquisition. Sept. 2016.• HomeServe plc – working for the Group Legal Director and law firm on a regulatory/governance project. Nov. 2013.• HomeServe UK Ltd. – working for the Director of Product Marketing, led the post-implementation integration of the new underwriter contract. Jan.-June 2016.• HomeServe UK Ltd. – representing and co-ordinating Marketing teams, led Due Diligence response and the transition of all Marketing activities to a new underwriter. Jul-Dec. 2015. • HomeServe UK Ltd. – working for several of the CMO’s Directors of Marketing, co-ordinating and leading the planning and preparation for the FCA’s review of sales practices. May-Sept. 2014.• Checkatrade.com – scoped, led and delivered focus group research. Oct.-Nov. 2018 & Jan.-Feb. 2019.• Lightwave RF - working for the CEO, project scoping, leadership and delivery of an installation service trial to support the sales plan at Grand Designs exhibition, working with a third party dealing with contracts and all operational, marketing and sales matters. Apr.-May 2018.• University of Birmingham (Business School) - module leadership and lecturing of Marketing modules. Nov. 2014-July 2020.• University of Birmingham (Business School) - MBA tutoring for Marketing, International Marketing Strategy, International Business, Advanced Strategy, Entrepreneurship and Innovation, ongoing since Oct. 2018.• The University of Law (Business School) - module leadership and lecturing of Business modules, ongoing since Jan. 2021.

Worked for the CEO focused on corporate strategy development and identifying and developing new products and markets, including market entry strategies, business models, business planning, business change. May-Oct. 2017.

Worked on 2 inter-related corporate projects as an internal consultant, reporting to the Director of Change, Compliance and Risk Director and Group Legal Director.Delivered projects to significantly improve organisational regulatory adherence and corporate governance - engendering business improvement and cultural change - and achieving successful outcomes and regulator recognition.

Devised and delivered strategy to acquire 400k new customers p.a., managing an £18m marketing budget and a team of 9 marketing professionals. Full P&L responsibility for development and execution of all marketing strategy, planning and delivery across 17 utility affinity partners.Responsible for leading the strategic development and testing of new products, propositions, promotions, target markets and channels to continually enable future growth planning and investment.

Devised and delivered customer value management strategy for 2m customers and £250m renewals income, representing 75% of company profit, including development of the market-leading plumbing product range and the multi-channel customer acquisition, cross-sell and customer retention strategies. People leadership and full P&L responsibility for development and execution of all marketing strategy, planning and delivery across multiple utility affinity partners.Transformed annual sales growth from an inherited forecast growth of 1.4% to an actual growth of 6.8% by combining the ‘greatest hits’ of marketing testing to deliver multiple campaigns and secure future business investment.Responsible for leading the strategic development and testing of new products, propositions, promotions, target markets and channels to continually enable future growth planning and business investment.

Within the Home Decor division, responsible for development of marketing strategy and co-ordination of 26 countries' regional marketing plans for curtain hardware (tracks and poles) - worth £200m turnover p.a. and 31% European market share. Global management of Swish curtain hardware brand, including brand repositioning and design of branding and packaging process improvements, resulting in consistent brand execution and packaging solutions that were 40% faster to market. Global management of the entire Home Decor trademark portfolio.Standardised pan-European product specifications and processes to improve operational efficiency, resulting in increased operating profits by 6% points.

Within the UK Home Decor division (Swish UK), responsible for market-leading £50m turnover p.a. categories across trade and retail channels, encompassing curtain track, shelving, door/cabinetware and hardware, and a team of 6. Responsible for overhauling and significantly rationalising the product ranges to improve profitability without affecting sales or DIY retailer customer relationships.

Full P&L responsibility for various £multi-million market-leading retail categories within the Auto and Cycling business units.Responsibility for developing the business strategy and customer / brand experience across the marketing mix to drive trading performance and customer engagement. This was during a period of significant strategic change for the retail brand where new target markets were identified which required new buying and marketing strategies. Included: category development (brand and product management, new product development, worldwide sourcing, buying and supplier management), merchandising (space planning, point of sale, promotions), and multi-channel marketing communications, including database development and PR.Increased brand health by 6% points and sales by 8% through project leadership of niche retail store format development comprising new merchandising, display, customer service and imagery.

Extensive product management and multi-channel marketing communications experience across the full marketing mix in areas of Mortgages and Savings, as well as expertise gained in the Market Research and Advertising departments.Developed and launched new products, pricing, promotions and campaigns across multiple distribution channels to drive commercial performance and enhance the customer experience, and in particular improved the mortgage retention strategy through database modelling and CRM.