Emma Darke Bsc Mcim Email & Phone Number

Exeter

• Responsible for developing and delivering a Trust-wide marketing strategy, to meet the objectives of the Trust’s strategic plan. • To ensure the positive reputational growth of the Trust and the schools within. • To develop marketing strategies to support with admissions and recruitment.• Provide branding expertise and marketing best practice to support key documentations, websites, and social media.• Crisis Communications, positive press releases and press liaison. • Provide access to marketing best practice, software and training.• Key stakeholder engagement and developing relationships across a variety of communities.

Exeter, United Kingdom

• Extensive use of CRM’s to include Hubspot, Active Campaign, Salesforce and Agile, to align sales and marketing efforts. Including lead scoring, automated nurture email journeys, adhoc email campaigns, creation of CTA’s, forms and landing pages.• Extensive use of CMS’s mainly WordPress, updating website and creating landing pages.• Knowledge of HTML has been essential for creating emails and landing pages within these platforms. • Utilising Google Analytics and CRM’s to provide analysis of activity generating reports for clients.• Creating content such as social posts, blogs, guides, infographics to drive traffic to website and to capture leads if being used as part of a lead generation campaign. • Writing strategic marketing plans and leading clients through the work. • Creating and executing social 'paid for' ads on LinkedIn and Facebook• Utilising Adobe Photoshop and other editing software to use images and video as part of content creation.• Project managed and executed webinars - organising software, speakers, content and generating participants.• Award writing – researching, interviewing internal stakeholders and ensuring timely entry into local and national awards.• Client facing, in charge of projects and execution of client work, ensuring the client is kept up-to date and facilitating weekly client calls.• Worked with 3rd party PPC agency to establish high performing PPC strategy for client.• Organic SEO considerations on all the work that we did.• Worked with a 3rd party big data company to run personalised campaigns for clients, based on behaviour of their customers.

London / Exeter

• Developing the marketing strategy for the company and clients in line with company objectives. Co-ordinating marketing campaigns with sales activities. Overseeing the company’s marketing budget. Creating a wide range of different marketing materials. Liaise with outside agencies, such as copy, design, web and digital to ensure internal and external projects are delivered on time. • Source, utilise, manage and maintain the marketing, sales, customer service and CRM software system and relationship with provider, understanding it’s capabilities and maximising the teams use of it. Conducting regular comparisons against other providers.• Manage and improve lead generation campaigns, measuring results using Google Analytics, CRM, website and Social Media Platform Analytics.• Overall responsibility for brand management and corporate identity.• Managing clients marketing from strategy and proposal through to implementation and evaluation, ensuring campaign deadlines are met, project management and account management experience gained within this role. Monitor and report on effectiveness of marketing communications for both Bloom and our clients. • Responsible for researching and ensuring data collection, storage and use complied with GDPR regulations and that our website and other methods of sales and marketing business complied with GDPR.

Email Marketing : Planning and integrating digital marketing Campaigns : Controlling, optimising and analysing digital marketing campaigns : Lead Generation through digital activities : Website development re-viewing, planning and managing : Social Media and Content Marketing : SEO : Understanding the digital landscapeWorking across 11 brands within the building products division. In the main working on 4 trade brands and project managing one larger retail brand.

Exeter, United Kingdom

• Assisted in increasing sales by 20% year on year.• Supported the brand manager and key account managers in all areas of the business. To help grow the business according to the 5 year plan, and show good levels of business acumen. To manage and develop office juniors, ensuring KPI’s set were met.• Forecasted sales and trends to assist with developing production plans to submit to printers, production plant, warehousing and to order more packaging and raw material.• Responsible for implementing promotional activity, recording success and analysing sales. • Pitching to customers in order to secure further sales, attending customer reviews, events & trade shows. • Develop business relationships; implement business strategy whilst staying within the guidelines of the company and maintaining a professional manor. • One of two members of the team who project managed a complete re-brand. Working cohesively using Gantt charts to ensure all milestones of the project where met, referring back to aims and objectives to ensure the project stayed on track.

• From a Brand and Own Label perspective I’ve had experience of implementing objectives from the business plan, ensuring every level of customer services is met. Dealing with the day to day elements of stock control, supply chain/logistics, promotions and every element of the marketing mix. Required to have a good knowledge of consumer experience in the multiples and convenience sector, implementing & monitoring point of sale and range changes accordingly.

• Responsible for a marketing budget worth £375,000.00• Assisted in increasing sales of major account worth 60% of business by 12% year on year. Pitching to customers in order to secure further sales, marketing activity and develop business relationship, implement business strategy whilst staying within the guidelines of the company and maintaining a professional manor. • Liaised with IT to monitor and operate continued up-dates to the website, to improve its functionality, layout and content. • Worked closely with the commercial team, dealing with all business-to-business, private label and brand marketing activity. Activity took place across all medias, print media, radio, internet, events and exhibitions including being responsible for 6x6m squared exhibition stand at International Food Exhibition 2007. Regular communication with the Sainsbury’s Magazine, Delicious, Trade magazines such as The Grocer, Speciality Food and Drink and many others.

Bachelor Of Science (Bsc), Psycology, 2:1

A-Levels, Human Biology, Sports Science, Dance & General Studies