Emma Declerck Email & Phone Number

Ghent, Be

Ghent, Be

Belgium

◼️ Commercial Project Manager New Product Lines - B2B - Food Industry [current]◼️ Digital Product & Project Manager - B2C - Streaming sector Guided a team of +50 developers, data analysts & marketeers in delivering customer-validated app innovations ✅ Managed the day-to-day bottlenecks and opportunities & co-created the digital roadmap ✅ Lead the integration of a paid streaming provider within the free streaming application✅ Kicked-off the onboarding of a new player on the white-label platform◼️ Retention & loyalty - B2C - Energy sectorEnhanced customer support for a leading Energy supplier in the midst of an Energy crisis.✅ Facilitated the team in their change to an agile setup✅ Developed & managed a scripting tool for call center agents ✅ Increased energy knowledge among clients through comprehensible & innovative communication formats◼️ Campus Recruitment - B2C - The House of MarketingLead a team of 10 consultants to digitally transform Campus Recruitment in a war for talent era.✅ Increased customer-centric thinking by following the business design thinking framework✅ Optimized efficiency by installing a kill/scale methodology & revisiting the channel mix✅ Attracted marketing talent at a significantly lower price

Belgium

◼️ Market Development - B2B - Construction sectorDeveloped a strategic market development plan for an international Construction company.✅ Enhanced communication between sales & marketing✅ Identified new market potential through an extensive market & competitor analysis✅ Proposed a futureproof marketing plan through a strategic product-price-place-promotion recommendation ✅ Managed an innovative product launch from A to Z.At The House of Marketing, we help our clients to transition towards profitable, sustainable growth through strategic marketing consulting and interim management. We unlock business opportunities through marketing and tackle every challenge from vision to strategy to the last implementation mile. Working with us THoMers means collaborating with a connected hub of passionate, complementary marketers with an entrepreneurial spirit and future-proof vision of marketing.More info on www.thom.euThe House of Marketing is part of Customer Collective. Customer Collective is a Europe's leading marketing collectives, delivering state-of-the-art marketing capabilities to ambitious companies that want to get ahead of the curve. The group offers one-stop access to niche expertise in the five domains critical to business success: customer strategy, digital, technology, data, and creative & performance. By assembling dedicated, multi-disciplinary teams from across its member companies, Customer Collective tackles any marketing challenge with ruthless focus and flawless coordination, delivering world-class results to businesses across Belgium, the Netherlands, and Germany.Customer Collective includes addData, Ancor'd, Dignify, EnoRm, Fightclub, flowresulting, SalesX, The House of Marketing, Upthrust, and Webworks.For more information, visit www.customercollective.eu.

Brussels Hoofdstedelijk Gewest

Reverted the decrease of paper advertising, by proving its added value in multichannel campaigns.✅ Digged into customer needs & wants to build a convincing sales story.✅ Collaborated in ROI partnerships with large advertisers at Belfius, Carrefour, Bol.com, Torfs etc.✅ Automated the analysis of recurrent large data sets

Belgium

Rotated between various projects in the Sales & Marketing department & further developed hard/soft skills through a wide set of trainings (in leadership, impactful communication, PM skills, etc.)Main focus: positioned bpost in the Belgian media landscape & fueled their B2B sales funnel digitally.✅ Refined the value proposition & developed persona, customer journey, content strategy & channel mix✅ Built & managed the online presence of bpost media✅ Set up a lead scoring model to turn marketing qualified leads into sales qualified leads

Master, Meertalige Professionele Communicatie

Focus Internal and external corporate communication with an insight in digital communication. Thesis The keyboard as measuring instrument.

Bachelorgraad, Communicatiewetenschappen

Focus Communication management in today's medialandscape. Thesis #sexyonsocialmedia, about how adolescents cope with new sorts of social.