Emma De Fry Email & Phone Number

Canada

New York, New York, United States

Melbourne, Australia

In this diverse role, I was responsible for the marketing, client and stakeholder management of the long-running and highly successful travel television series Places We Go (Channel 10, National)My responsibilities included:• Building awareness of the show and its integrated digital media platform • Creating and executing marketing initiatives to drive awareness and sales for partners• Building online audience and database• Email and social media strategies• Manage brand website including design, content creation and back end development (Wordpress)• Manage all key accounts including commercial and non-commercial partners and stakeholders• Create and pitch proposals to prospective sponsors and partners / Respond to RFP’s• Ensure all commercial contracts are delivered• Produce branded and native editorial and video content for partner channels• Copywriting for website blog, national travel blogs and national print media

Melbourne, Victoria, Australia

Series Producer of the national travel television series, Places We Go, over 10 seasons. • Development of production schedules and series schedules• Organization of all locations, travel logistics, scripts, research, permits and partner integration• Travel as a producer on location around the globe• Crew and vendor management• Responsible for development, pre-production, production and post-production of all episodes and segments in liaison with Executive Producer and Editor

New York, New York

I work with brands to realise their content objectives from ideation to production and delivery. My role is to manage each project from start to finish, present concepts and ideas, guide clients on best practice, engage all resources necessary for production and deliver each project on time and on budget.My experience covers all media channels from television to online videos, editorial and social. I get inside my clients brand to develop each project in the appropriate tone and voice, and the result always represents the identity and DNA of the business for the most effective impact on the end-user. I work with clients to find appropriate and often unique and creative solutions to content challenges, and have experience working with a broad range of products, budgets and resources. I seek to foster relationships with my clients that position me as an extended member of their team and work on each project with this mind-set. My skills include:- Project Management- Script and copy writing- Develop and/or maintain consistent brand voice and personality to immediately make the content recognizable- Production- Publication

Own Business

As a passionate writer and editor, I have had several articles published in Newscorp travel sections nationally and co-authored both editions of the Hardie Grant published book 'Australia's Top 100 Places to Go - the Ultimate Bucket List' (published 2014 & 2018)

In this role, I was responsible for increasing awareness, value and sales of the APT products within the APT target market. I was successfully responsible for:- Planning, managing and executing fully integrated marketing strategies across multiple brands- Providing leadership and strategic direction for the APT brand aligning with a broader business plan- Production of all marketing materials for ATL and BTL channels including print and digital advertising - Managing media negotiation and strategy- Market research strategy- Identify new marketing opportunities- Assist with brochure and video production- Manage TVC and TV content productions- Measurement and reporting of all marketing activity- Manage a team of Marketing Co-ordinators- Prepare and communicate timely press releases- Manage product launches and promotions

London, Greater London, United Kingdom

Melbourne, Australia

Bachelor Of Applied Science (B.A.Sc.), Marketing

Education record