Account Project Manager
CurrentAillum improves the performance of company websites and marketing activities. Our goal is to help clients increase business leads through their marketing activities & website and / or reduce the costs associated with generating those leads. We do this by:● Educating clients on various tools allowing them to better measure existing and future performance (analytics, heat mapping, testing).● Ensuring correct tool setup, including Google Analytics, Google Tag Manager and others.● Introduce clients to Heat Mapping and A/B Testing● Training and consulting with clients to ensure they are comfortable in the new approach.● Move clients to a stepped approach to improvement online, away from regular high cost rebuilds.Within Aillum, my main priority is ensuring a smooth running of the business, particularly around the management of client accounts and projects, ongoing communication with clients and various office & administrative tasks including time management and financial management. As part of the team, I’m also involved in the general research of relevant topics within digital marketing, web analytics and online performance.If you’re interested in finding out more, please get in touch.