Emma Elizabeth Gutiérrez Hernández Email and Phone Number

Marketing Mobility and Convenience • Marketing Team Leadership – Develop and enable 19+ team members & representation in the Leadership Team of M&C Mexico.• bp Marketing Strategy, Brand Awareness and Development – Build a differentiated and sustainable offer for the consumers, customers, and dealers so that bp becomes a preferred option in the market (fuel retail sites).• Consumer Offer Management & E2E Strategy – Brand, Communication & Digital; Customer/Consumer Experience & Insights; Quality Fuels, Loyalty, CRM, Conveniences and Payment Ecosystem (incl. BPFleet).• Manage performance & budget of the area – Delivering key KPIs and optimizing budget to drive growth.• Partnership management & Strategic Alliances – Accenture, PAYBACK, Edenred & Payments/Mobility partners.• Marketing Tools, Capabilities & Content for internal and external stakeholders.

• LACC Team Consolidation & Performance – Consolidate a high-performance and multicultural team to enable 250+ Sales & Account development executives and managers in the region.• Go-to-market Field Enablement E2E Strategy – LACC Strategic roadmap to enable commercial teams in the region to improve market share, drive customer centricity and business performance with Field Training, Field Marketing initiatives and Field Tools.• E2E Strategy Proprietary Sales/AD Model in LACC - Launch a holistic proprietary sales/development model to enable the right behaviors for growth.• Promote cross-functional & global collaboration – Joint strategies to drive business results and proprietary model integration.• Stakeholders & Commercial Teams engagement Strategy – Gatekeeper to interact with commercial teams and improve sales effectiveness without compromising capacity.• LACC Field Tools Strategy - Launch, improve and rationalize sales tools to boost results & improve performance/productivity.• Improve Talent Management, Learning & Development Journey for LACC Individual Contributors and Leaders – Programs and content to upskill and equip the commercial teams.• Voice of the Field, Virtual Engagement and New Ways of Learning Strategy.

• Division leadership & Performance Management – Business model, organizational design, roles definition, hiring and consolidation of a high-performance team to achieve business objectives and goals; division alignment, leadership, budget management & income strategy. • Define and develop E2E strategy for customer care, loyalty and payments solutions, always looking after franchise and franchisees' interests with a customer centric approach. • Development, and implementation of Customer Care Scheme – Customer care business strategy and operations.• Negotiation, development, and implementation of the Loyalty Scheme – Loyalty business plan and strategy for the market. Club Premier launch (July 2018). Lifecycle management, strategic plan & campaigns development.• Negotiation, development, and implementation of the Payments Scheme - Payments business strategy. Partnership with Edenred to improve Ticket Car’s conditions and launch G500 Fleet Card (Cobrand Fleet Card) in November 2018. Strategic plan, lifecycle & campaigns management, commercial model implementation. Inbound and outbound acquisition/referrals, spend stimulation and retention campaigns.• Partnership management & alliances – Negotiation, strategic plan and relationship management with external companies to set common goals and add value to our customers and stakeholders.• Lead the company towards a strong and lasting relationship with all the stakeholders (company, shareholders, strategic partners, franchisees and customers).

Main Responsibilities• LA Loyalty & Rewards Management for Corporate Customers in México & Argentina - Go-to-market & rewards strategy focused on understanding customer behavior & competitive environment, enhance value proposition, increase awareness & promote redemption; generate financial efficiencies and pursue operational excellence with a customer centric approach• Corporate Membership Rewards E2E Management (Argentina) – Complete ownership of the Corporate Rewards Program in Argentina, value prop definition, program management and enhancements (expand rewards offer) • Internal & External Awareness Strategy – Communication plan, channel and audience understanding, content/tools development for internal and external stakeholders. Marketing & Field Enablement partnership to ensure the value prop is being articulated correctly and the trainings and collaterals are relevant for our audiences • Regional Project Management & Global Collaboration – Multi-disciplinary efforts to address opportunities and improve programs. Lead projects to fix operation in the region, meet compliance needs, value proposition enhancements and customer experience initiatives. Global project lead and regional representation for shared projects across loyalty regions• Partners’ relationship management - Collaborative work with partners and stakeholders to increase use and awareness of loyalty programs, implement and align strategies based on common priorities

Senior Marketing Executive for Corporate Cards (Green, Gold & Platinum) & Product CapabilitiesMain Responsibilities and Achievements• Business Unit Strategic Planning and Portfolio Management• Constant communication and engagement across teams to align strategies, address opportunities, improve internal processes, implement and complete projects• Project Management for local and global initiates (value proposition enhancements, new benefits, rewards program and payment options)• Campaign planning and execution to drive profitable volume growth, generates loyalty and gain share of wallet• Premium products penetration (acquisition and expansion)• Customer centric approach to improve customer experience• Market Research/Competitive analysis of Individual and Premium Products• Contact with partners and suppliers to implement strategies• Trainings for sales team and development of strategic content for sales team and customers – to ensure good understanding and articulation of the value proposition of each product in the portfolio

Marketing Executive for Corporate Local Products (Gasoline & Co-brands: Aeroméxico, Sam’s)Main Responsibilities and Achievements• Business Unit Strategic Planning and Portfolio Management• Business Model Planning based on customer insights & behavior (industry & expense mapping, profile & characteristics, etc.)• Connectivity and engagement with other business units to align strategies, improve internal processes and communication within areas• Project Management, campaign planning and execution to drive profitable charge volume growth• Customer intimacy to improve experiences• Partners’ compensation management and relationship with partners to develop shared strategies• Market Research/Competitive analysis• Trainings and content development for sales team.

Marketing Assistant for Eucerin brand (Dermocosmetic Market)Main Responsibilities and Achievements• Strategic Planning (Marketing, Sales Operations)• Marketing budget management• New Product Introduction (kick-off, check-list and follow up with involved areas)• Media agencies’ relationship management (coordination with agencies for ATL projects –magazines, TVC, on-line and PR activities/ follow implementation of ATL activities)• Competitive Situation Analysis: Market & field analysis (mystery shopper and store checks)• Medical and consumer content development; Projects with medical reps and internal process improvement

Marketing Assistant for Nexcare brand (First Aid Products and Body Sponges) and Futuro Marketer (Braces and Supports).Main Responsibilities and Achievements• P&L and budget management/ Strategic planning and forecasting• Market research: Product, portfolio and channel analysis (store checks)• Nexcare’s brand refresh & New Product Introduction: Private Label Tapes and Bandages for Drugstores and Product Line Launching (FUTURO) • FUTURO Launch Project: Knowledge of the category and product mapping to develop marketing plan and launch strategy, internal alignment with involved teams (global supply, regulatory, legal, R&D, sales, finance, marketing and demand planning); US web page replication for México and LA Bilingual Packaging development• Business situation analysis (sales, intercompany expenses, inventory and rationalization)• Communication and training for sales team (Nexcare and Futuro)

Marketing Assistant for CUNO brand (filtration solutions) & Aerospace MarketMain Responsibilities and Achievements• Sales Analysis; P&L and budget management• Business model change (from distributor to direct selling); Customer mapping and database by segment.• Market research, database development (current and potential customers); market analysis for Residential segment• Multidisciplinary effort to develop product catalogue with appropriate 3M products for Aerospace Market.• Content development and graphic designs for the division (presentations, product catalogues and other sales supportive materials)• Relationships with customers’ improvement & suppliers’ relationship management (promotional and communication materials)• Improvement of internal processes and communication between teammates (sales, marketing and technical teams)