Brand Marketing Manager
CurrentDevelops go-market strategy for all seasonal, evergreen, and disruptor marketing campaigns for both DTC and wholesale channels. Plans and develops monthly digital campaign calendars. Manages yearly brand marketing budget. Analyzing asset performance and consumer insights to optimize future marketing efforts. Oversees social media strategy and content posts to engage with the target audience and build/foster authentic community relationships. Coordinates with creative and public relations teams to ensure consistent brand messaging is being met and brand reputation is upheld. Realigned brand storytelling & messaging efforts through improved communication methods for design and copywriting teams.