Emma F. Email & Phone Number

Halifax Regional Municipality, Ns, Ca

Toronto, Canada Area

Toronto, Ontario, Canada

Toronto, Canada Area

Toronto, Canada Area

County Dublin, Ireland

• Creating digital plans for numerous clients. The planning process included analyzing reports from previous campaigns and evaluating what digital strategy worked best for the client. Establishing innovative ideas that could be incorporated into the plans such as media firsts. • Implementing and managing yearly budgets for each plan and campaign. This included budgets for both display and social media campaigns. • Liaising with clients and creative agencies to ensure that highly… Show more • Creating digital plans for numerous clients. The planning process included analyzing reports from previous campaigns and evaluating what digital strategy worked best for the client. Establishing innovative ideas that could be incorporated into the plans such as media firsts. • Implementing and managing yearly budgets for each plan and campaign. This included budgets for both display and social media campaigns. • Liaising with clients and creative agencies to ensure that highly effective plans were created. This also included reaching out to suppliers and 3rd party ad servers to achieve successful online campaigns.• Trafficking display campaigns on Double Click which included campaign set up, uploading both richmedia and standard creative, testing tags and troubleshooting creative problems.• Running reports, analyzing results and providing in depth analysis of campaign performance.• Negotiating rates with suppliers to achieve a better ROI for our clients.• Executing Youtube ads on Google Adwords and ASU ads on facebook.• Uploading media bookings on adazzle, booking digital media space with relevant suppliers. Show less

County Dublin, Ireland

• Creating PPC campaigns which were executed through Google Ad words. This entailed identifying client goals, developing a strategy, building and implementation of account, early optimization and account maintenance.• Identifying bidding strategies & budgeting for accounts •Creating effective ad copy and keyword lists which drove qualified visitors to client sites. •Optimization of accounts which included stripping out under performing keywords and increasing bidding where necessary… Show more • Creating PPC campaigns which were executed through Google Ad words. This entailed identifying client goals, developing a strategy, building and implementation of account, early optimization and account maintenance.• Identifying bidding strategies & budgeting for accounts •Creating effective ad copy and keyword lists which drove qualified visitors to client sites. •Optimization of accounts which included stripping out under performing keywords and increasing bidding where necessary in order to achieve necessary KPI goals.•Communicate regularly with clients on status, timeline, budget, deliverable's, performance reporting.•Delivering comprehensive weekly reports which included extensive summary of campaigns performance. Show less

Creative Writing

Infographics And Data Visualization

Bachelor Of Arts - Ba, Marketing

Bachelor Of Arts - Ba, International Business

Certificate - Public Relations, Business Administration, Management And Operations