Emma Freegard

Emma Freegard Email and Phone Number

Grantham, GB
Emma Freegard's Location
Leicester, England, United Kingdom, United Kingdom
Emma Freegard's Contact Details

Emma Freegard personal email

n/a

Emma Freegard phone numbers

About Emma Freegard

Highly experienced with strong communication and commercial skills gained across many sectorsSpecialties: Business strategyMarketing communicationsInternal communications & employee engagementMarketing planning & campaign managementBrand development & managementStore design, format development & merchandisingProject managementProduct management & developmentRelationship & account management

Emma Freegard's Current Company Details
ESP Business Solutions

Esp Business Solutions

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Co-Owner
Grantham, GB
Website:
espbiz.co.uk
Employees:
4
Emma Freegard Work Experience Details
  • Esp Business Solutions
    Co-Owner
    Esp Business Solutions
    Grantham, Gb
  • Esp Business Solutions
    Business Development Director
    Esp Business Solutions Oct 2014 - Present
    Grantham
    New role introduced to:- bring the company vision and values to life- drive client acquisition through maximising communication & segmentation strategies- build client loyalty through 'best in class' experience and retention programmes- improve profitability through the introduction of systems & value add activities- introduce and drive team engagement measures
  • Bgl Group
    Senior Manager - Marketing
    Bgl Group Jun 2009 - Sep 2014
    Brought in to develop and implement the marketing and communications strategy for the business unit, including accountability for the delivery of employee engagement and performance targets. Driving Brand awareness through maximising communication and branding strategies. Development and delivery of customer retention programme.Driving performance through optimisation of aggregator distrbution channels.
  • Eon
    Senior Manager - Propositions
    Eon 2006 - 2009
    New role introduced to enhance and maximise value from customer propositions, including the development of brand strategy, customer segmentation, new product development and sales team engagement.
  • Dixons Stores Group
    Head Of Format Development
    Dixons Stores Group 2004 - 2006
    Selected for new role to develop and implement both customer and staff propositions to drive the Currys brand and future growth. Reporting to the Marketing Director, leading multi-disciplined project teams of internal and external resources including recruitment, internal communications, training, customer research, brand marketing and NPD.Implemented first store re-fit programme to hit payback hurdles. Programme included store design & planning, staff training and engagement, in-store materials & POS, local marketing and PR.Launched new Lighting category, from initial identification of product range to the management of category P&L and launch marketing activity.Designed, developed and delivered the first new format proposition for Currys, launching a superstore in Sheffield city centre. Introduced new recruitment and training best practices, managed design and construction project and developed local marketing creative and media strategies to support the unique format.Introduced new recruitment process for store staff with increased focus on attitude and brand fit of applicants, resulting in a 10% improvement in the customer satisfaction score
  • Dixons Stores Group
    Category Marketing Manager
    Dixons Stores Group 2002 - 2004
    Reporting to the Trading Director, led a team of seven in the development and implementation of strategic marketing plans for Vision Category to maximise net profitability for the Currys and Dixons chains. Delivered over £600 million turnover to the group and managed a marketing budget of around £4million. Developed and implemented a commercial plan for Currys delivering sales 3.7% above and money margin 15.7% above, financial year budget.Instigated joint marketing communications, in-store point of sale and promotional plans with strategic partners and media specialists to optimise creative and World Cup opportunities, resulting in a promotion that increased market share by 2.1% year on year, delivering Currys highest ever market share within the Vision category.Identified significant opportunity within flat screen TV market, delivering a market share of 28% through the creation of a price breakthrough campaign.
  • Dixons Store Group
    European Marketing Controller, Pc City
    Dixons Store Group 2000 - 2002
    Paris Area, France
    Appointed to create and establish a new brand proposition within the European market, launching Dixons Group first European website including the management of corporate identity and values, recruitment of marketing and communications teams, identification and management of advertising and marketing agencies. Developed and implemented PC City retail brand in French and Spanish markets, including the introduction of corporate values, brand guidelines and best practice.Developed and implemented communications strategy effectively combining local cultural requirements with Dixons Stores Group philosophy and values.
  • Going Places
    Marketing Communications Manager
    Going Places 1998 - 2000
    Moved into newly created role to set-up department and centralise management of £8million marketing budget and internal communications. Responsible for the development of all brand, marketing and internal communication strategies and the management of all external agencies including; PR; advertising; and market research..Management of creative, production & media for all marketing communications including TV, press, outdoor and DM.Management of creative & production for all store point of sale materials.Management of marketing agencies.
  • Going Places
    Senior Product Manager
    Going Places 1995 - 1998
    Developed, implemented and evaluated marketing product and communications plans for the key product areas, accounting for 60% of Going Places turnover. Managed creative and media including press, TV, outdoor & direct marketing.Developed and launched new insurance products.Launched Foreign Exchange service across 800 Going Places shops, increasing sales of Foreign Exchange by over 100% during a two week promotion.Created and implemented integrated marketing campaign for Ancillary products, winning Travel Trade award for best promotion.
  • Bonar & Flotex
    Product Manager
    Bonar & Flotex 1993 - 1995
    Developed and implemented new retail brand strategy, including product development, marketing communications, PR, external agency management and retailer support network.

Emma Freegard Skills

Direct Marketing Strategy Product Marketing Stakeholder Management Marketing Communications Management Brand Development Business Strategy Marketing Integrated Marketing Team Management Public Relations Leadership Project Management Sales Market Research E Commerce Product Management Brand Management Product Development Market Planning Retail Team Leadership Internal Communications Email Marketing Strategic Partnerships Budgets Pricing Budgeting Project Planning

Emma Freegard Education Details

Frequently Asked Questions about Emma Freegard

What company does Emma Freegard work for?

Emma Freegard works for Esp Business Solutions

What is Emma Freegard's role at the current company?

Emma Freegard's current role is Co-Owner.

What is Emma Freegard's email address?

Emma Freegard's email address is em****@****p.co.uk

What is Emma Freegard's direct phone number?

Emma Freegard's direct phone number is +4417338*****

What schools did Emma Freegard attend?

Emma Freegard attended Henley Business School, Cim | The Chartered Institute Of Marketing, Nottingham Trent University, University Of Leeds, University Of Leeds.

What are some of Emma Freegard's interests?

Emma Freegard has interest in Environment, Children, Economic Empowerment.

What skills is Emma Freegard known for?

Emma Freegard has skills like Direct Marketing, Strategy, Product Marketing, Stakeholder Management, Marketing Communications, Management, Brand Development, Business Strategy, Marketing, Integrated Marketing, Team Management, Public Relations.

Who are Emma Freegard's colleagues?

Emma Freegard's colleagues are Ann Kitchen, Dawn Long, Freddy Lopez.

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