Marketing Specialist
Current•Led the management of website updates, page installations, and content refreshes. Oversaw the maintenance of practitioner bios, blog creation, comment monitoring and responses, and conducted audits of 200+ pages, implementing necessary edits to enhance web functionality and user experience.•Developed and maintained strong partnerships as a liaison between 14 corporate partners, effectively organizing and managing partner contracts, amendments, documentation, assets, and projects using platforms like ClickUp and Salesforce. Led the creation of marketing assets for collaborative initiatives, facilitated seamless communication between partners and the marketing team, and ensured timely project execution and successful outcomes to align objectives and drive mutual growth.•Managed the development and execution of marketing assets and deliverables for OrthoCarolina clinics, internal teams, and community partners, encompassing graphic design, promotional materials, and blog content.•Collaborated with the social media team to facilitate discussions with content experts and identify patient story opportunities. Assisted in graphic creation and managed the creation and uploading of email copy to Salesforce, enhancing the organization’s content strategy.