Emma Gaines-Ross Email & Phone Number

New York, Ny, Us

Piscataway, Nj, Us

Oversaw all creative aspects of the fast-growing specialty retailer, including a complete rebrand across all marketing channels and customer touch-points. Developed high-level creative strategies for seasonal and brand campaigns, registry initiatives, and omni-channel content. Played a key role in developing our brand customer value proposition, bringing focus and clarity to our company’s mission, all of which manifested in the first brand tag line and a large-scale video campaign. Re-designed our stores to encompass a modern aesthetic, family-friendly services, and experiential moments. Launched multiple owned brands across all channels. Built out the company’s first-ever in-house creative team, allowing for nimbler and more responsive brand management, improved creative quality, and reduced spend.

Piscataway, Nj, Us

During my tenure as Creative Director at buybuyBABY, I also led creative for Harmon as it went through a complete rebrand. Oversaw creative across all marketing channels, including seasonal campaigns and photoshoots. Partnered closely with leadership to ensure creative drives and support business goals and sales during a phase of major growth.

Freelance creative director and multi-disciplinary designer for growing retail brands in the luxury, fashion, and lifestyle industries. Strategize and develop compelling concepts for marketing campaigns and branded content. Create engaging designs with a focus on driving conversion and enhancing brand awareness. Art direct photo and video shoots, and develop brand identities for small businesses and startups, overseeing all digital and print components. Select clients include: The Laundress, Ollie, BEST, IDOL NY.

New York, Us

Art directed and designed digital creative marketing content for Kate Spade New York, including katespade.com, seasonal brand campaigns and gift guides, site re-designs, online editorials, emails, blog content, social media content, videos, interactive and experiential media, international and wholesale creative, and additional marketing initiatives. ~ Photo shoots• Concepted and art directed photo shoots, including product still life, fashion editorials, e-commerce photography (on model and product shots), street style, New York Fashion Week and behind the scenes content. Cast and directed teams of prop stylists, makeup artists, hair stylists, models, photographers, videographers, retouchers and editors during pre-production, on-set and post-production. • Concepted and art directed the launch of Kate Spade's new home collection, including the photography campaign, the re-design of katespade.com to incorporate the new online destination for home, digital editorial content and online interactive features. Directed a team of prop stylists, photographers and retouchers prior to the shoot, on-set and in post-production. Worked closely with a digital agency on the site re-design. ~ Interactive Media• Concepted, art directed and designed interactive experiential media, including Kate Spade's Shoppable Barricade (1st place VM award), a construction barricade made interactive and shoppable through digital displays; in-store interactive retail displays that utilized projection and motion sensor technology to engage with the customer. Worked closely with developers, store design teams and visual merchandisers during all stages of the process. ~ Management• Managed and mentored a team of designers to help execute the brand vision through digital content. • Reported directly to the VP of Creative and work closely with marketing, strategy and e-commerce teams to grow the Kate Spade customer database, increase engagement and drive conversion.

New York, Us

Art Directed and designed digital creative marketing materials including katespade.com, online editorials, emails, blog content, social media content, videos, interactive retail displays, and international and wholesale creative.Concepted and art directed photo shoots including product still life, fashion editorials, e-commerce photography (on model) and street style photography. Involved in all stages of the process from concepting and pre-production to on-set and post-production. Directed producers and photography crew (models, prop stylists, hair stylists, makeup artists, photographers, retouchers).Worked closely with marketing, digital strategy and e-commerce teams.

New York, Ny, Us

Designed branding and promotional marketing materials for J.Crew and Madewell including brand books, event invitations and collateral, eblasts and store signage. Designed all marketing materials for the Denim Madewell Road Trip.

New York, Ny, Us