Website design and development for various clients using Wix, Wordpress, and WebflowCreated custom logo and brand identity, planned site hierarchy based on journey maps and user personas.Contracted work for packaging concepts and logo creation from various agencies

• Completed production-focused tasks for custom printing business including creating apparel mock ups, stencils and pressing designs onto apparel

• Rebranded and managed Saban's intranet (the loop), entailing high-volume weekly content creation using Adobe Photoshop and Canva, cross-departmental collaboration on organization-wide communications, and outreach to intranet provider to fix usability issues.• Assisted the Head of Human Resources and the Operations Manager with administrative tasks including maintaining and updating Office Service spreadsheets, completing monthly expense reports through Concur SAP, ordering office supplies and business cards for employees, and working with vendors to provide catering for various office events.• Executed traditional front office tasks in a high-security, exclusive business environment as first point of contact for all Saban business units both in-person and on the phone, coordinating conference room bookings and guest registrations, and distributing office mail, all with high attention to white-glove service.

• Drove media performance across all digital and traditional channels including but not limited to SEO, SEM, Display, Paid Social Media, OOH, and Affiliates.• Managed URL databases (including DNS management).• Oversaw implementation and fulfillment of promotional programs.• Wrote copy for websites, order pages, or product pages as needed.• Wrote headlines and choose photography for ad creative (editing with photoshop as needed).

• Oversaw and implemented website redesign focusing on improved UX and rewritten copy• Created new brand voice in web copy• Identified brand personas and create content buckets for each persona• Measured progress and efficacy through Google Analytics

• Spoke at private events to present literacy and menstrual hygiene initiatives launched by CouldYou?• Spearheaded ongoing website redesign and formulation of digital marketing plan • Worked with CouldYou? CEO on US and African strategy for initiatives to engage millennials• Developed international printed marketing material - comic book script addressing menstrual hygiene issues set in Mozambique with thorough consideration of cultural differences