Emma Glasgow Email & Phone Number

• Manages the association website, gastro.org, including creation of new pages, blog posts, campaigns, maintenance and updates
• Spearheads tactics to improve search engine optimization (SEO) for both gastro.org and patient.gastro.org
• Develops, sends and analyzes weekly emails including a weekly member newsletter sent to more than 10,000 health professionals
• Manages Google ad implementation for the association, including keyword research and ad creation
• Designs, prepares and delivers regular digital metrics reports

• Managed the association's online discussion forum; increasing engagement through training, automation, and community best practices
• Designed and executed association emails, including a weekly e-newsletter sent to more than 6,000 members
• Strategized, created, and wrote content for the association's Facebook, Twitter, and LinkedIn accounts

Greater San Diego Area

• Led efforts for the agency’s annual Rideshare Week campaign, resulting in over 1,000 participants pledging to take alternative transportation for one week
• Managed social media content, newsletters and marketing projects for South Bay Expressway and iCommute programs
• Managed an integrated campaign promoting FasTrak which included paid and organic social media, digital, radio, television, and outdoor advertisements, which produced over 130 new FasTrak customers
• Created and presented reports to leadership analyzing spend, results, and overall return-on-investment of marketing campaigns

Pasadena, California

• Created marketing strategy plans for over 60 new and existing school sites in California and five other states
• Managed a digital video series that exceeded lead goals by almost 70%
• Helped increase web traffic by 27% over a 6-month period from targeted blog content and SEO improvements
• Managed the creation of orientation videos for summer school and year-round programs that saved at least $80,000 in staffing costs
• Oversaw digital advertising efforts, including Google AdWords, retargeting, Facebook, Instagram, Snapchat, YouTube, and mobile
• Implemented tracking measures on all advertisements deployed, helping to spend advertising budgets more efficiently

Pasadena, California

• Responsible for creating and executing comprehensive marketing plans for thirty-one Options for Youth centers, as well as Pathways In Education centers located in Louisiana, Tennessee, and Illinois
• Managed marketing programs to drive awareness, enrollment and revenue through the use of effective digital, social media, print, and other marketing strategies
• Worked collaboratively with in-house graphic designers, school principals and staff to evaluate the success of campaigns and implement future campaigns
• Managed costs to stay within the marketing budget for each school region
• Wrote copy and scripts for print and electronic media advertisements
• Provided editing, researching, proofreading and support for special projects

Washington D.C. Metro Area

• Assisted with the development and execution of the largest Annual Conference on record, with over 1,200 attendees
• Processed all incoming payments; created daily and monthly accounting reports and assisted with the reconciling of financial accounts
• Assisted with the planning and on-site logistics of four live meetings a year, as well as monthly virtual seminars and online courses
• Provided customer service to a membership comprised of over 800 higher educational institutions and 300 individual members

Columbia, Maryland

• Managed a team of twenty-three associates; responsibilities included interviewing, hiring, training, and conducting daily coaching sessions
• Helped increase sales by 15% to the previous year in businesses grossing $2.1 million dollars annually
• Increased average customer service score of associates by 20% over a six month period

Bethesda, Maryland

• Conducted market research for current and potential clients including Sonesta luxury hotels and WTOP news station
• Wrote competitive analyses evaluating the market competition and presented verbally to staff

Towson, Maryland

• Worked within an executive team of over thirty managers to complete daily store operations
• Managed a department of ten sales associates in the fine and fashion jewelry departments
• Improved the customer feedback system usage by fifty percent within managed departments
• Delivered a final presentation to the district team on methods to improve the in-store customer feedback system

College Park, Maryland

• Conducted weekly research studies in the marketing department’s lab
• Worked with a Ph.D candidate to design future experiments
• Created visuals for marketing experiments in Adobe PhotoShop
• Supported marketing efforts for the department’s online e-lab; helped design the e-lab participant reward system; promoted the e-lab via social media

• Wrote weekly style and design blog entries for Dormify.com using Wordpress
• Promoted Dormify.com products and the online blog via Facebook, Twitter, and Pinterest
• Analyzed consumer traffic generated by the use of different social media channels in order to generate and promote brand awareness

Annapolis, Maryland

• Created and maintained all in-store display elements including store windows, signage, platforms, shelf uppers, and jewelry cases
• Supported the store visual team with the completion of visual objectives and upkeep of the overall aesthetic of the store
• Presented a poster reflecting the internship experience at a University of Maryland Academic Showcase