Emma Glasgow Email & Phone Number

• Manages the association website, gastro.org, including creation of new pages, blog posts, campaigns, maintenance and updates• Spearheads tactics to improve search engine optimization (SEO) for both gastro.org and patient.gastro.org • Develops, sends and analyzes weekly emails including a weekly member newsletter sent to more than 10,000 health professionals• Manages Google ad implementation for the association, including keyword research and ad creation• Designs, prepares and delivers regular digital metrics reports

• Managed the association's online discussion forum; increasing engagement through training, automation, and community best practices• Designed and executed association emails, including a weekly e-newsletter sent to more than 6,000 members• Strategized, created, and wrote content for the association's Facebook, Twitter, and LinkedIn accounts

Greater San Diego Area

• Led efforts for the agency’s annual Rideshare Week campaign, resulting in over 1,000 participants pledging to take alternative transportation for one week• Managed social media content, newsletters and marketing projects for South Bay Expressway and iCommute programs• Managed an integrated campaign promoting FasTrak which included paid and organic social media, digital, radio, television, and outdoor advertisements, which produced over 130 new FasTrak customers• Created and presented reports to leadership analyzing spend, results, and overall return-on-investment of marketing campaigns

Pasadena, California

• Created marketing strategy plans for over 60 new and existing school sites in California and five other states• Managed a digital video series that exceeded lead goals by almost 70%• Helped increase web traffic by 27% over a 6-month period from targeted blog content and SEO improvements• Managed the creation of orientation videos for summer school and year-round programs that saved at least $80,000 in staffing costs• Oversaw digital advertising efforts, including Google AdWords, retargeting, Facebook, Instagram, Snapchat, YouTube, and mobile• Implemented tracking measures on all advertisements deployed, helping to spend advertising budgets more efficiently

Pasadena, California

• Responsible for creating and executing comprehensive marketing plans for thirty-one Options for Youth centers, as well as Pathways In Education centers located in Louisiana, Tennessee, and Illinois• Managed marketing programs to drive awareness, enrollment and revenue through the use of effective digital, social media, print, and other marketing strategies• Worked collaboratively with in-house graphic designers, school principals and staff to evaluate the success of campaigns and implement future campaigns• Managed costs to stay within the marketing budget for each school region• Wrote copy and scripts for print and electronic media advertisements• Provided editing, researching, proofreading and support for special projects• Assisted with charter development projects to support expansion efforts in other states

Washington D.C. Metro Area

• Assisted with the development and execution of the largest Annual Conference on record, with over 1,200 attendees • Processed all incoming payments; created daily and monthly accounting reports and assisted with the reconciling of financial accounts• Assisted with the planning and on-site logistics of four live meetings a year, as well as monthly virtual seminars and online courses• Provided customer service to a membership comprised of over 800 higher educational institutions and 300 individual members

Columbia, Maryland

• Managed a team of twenty-three associates; responsibilities included interviewing, hiring, training, and conducting daily coaching sessions• Helped increase sales by 15% to the previous year in businesses grossing $2.1 million dollars annually• Increased average customer service score of associates by 20% over a six month period

Bethesda, Maryland

• Conducted market research for current and potential clients including Sonesta luxury hotels and WTOP news station • Wrote competitive analyses evaluating the market competition and presented verbally to staff

Towson, Maryland

• Worked within an executive team of over thirty managers to complete daily store operations• Managed a department of ten sales associates in the fine and fashion jewelry departments• Improved the customer feedback system usage by fifty percent within managed departments• Delivered a final presentation to the district team on methods to improve the in-store customer feedback system

College Park, Maryland

• Conducted weekly research studies in the marketing department’s lab • Worked with a Ph.D candidate to design future experiments• Created visuals for marketing experiments in Adobe PhotoShop• Supported marketing efforts for the department’s online e-lab; helped design the e-lab participant reward system; promoted the e-lab via social media

• Wrote weekly style and design blog entries for Dormify.com using Wordpress• Promoted Dormify.com products and the online blog via Facebook, Twitter, and Pinterest• Analyzed consumer traffic generated by the use of different social media channels in order to generate and promote brand awareness

Annapolis, Maryland

• Created and maintained all in-store display elements including store windows, signage, platforms, shelf uppers, and jewelry cases• Supported the store visual team with the completion of visual objectives and upkeep of the overall aesthetic of the store• Presented a poster reflecting the internship experience at a University of Maryland Academic Showcase