Responsible for providing administrative support to PR team with high profile clients such as Choose Chicago, Macy’s, VISIT FLORIDA, Sunny Isles Beach Miami, The Biltmore HotelDeveloping and maintaining positive relationships with clients, media, stakeholders, and vendorsAssisting with the organization and execution of various media and PR eventsDraft and design press releases, media alerts, and digital newsletter

Created visual displays, sourced materials and merchandised for press and retail events.Identified and targeted key influencers, models, photographers and stylists.Assisted with the creation of pitches for features and potential clients. Maintained organization of the fashion showroom.Responsible for organizing and preparing samples for in-studio shoots. Created fashion pitch lists.Completed stylist pulls and pickups.Assisted team members with public relations, talent, and event management tasks. Assisted in the issuing of press releases, pitched to press, and created media lists. Maintained and update of media lists and other databases though media monitoring.

Built and maintained up-to-date and targeted media lists for proactive pitching and press release distribution for Spotlight’s clientsResearched and drafted fact sheets and press releases for clients; distributed press releases and followed up to secure editorial coverageAssigned to four clients in the tourism industry: VISIT FLORIDA, The Biltmore Hotel, St. Augustine, and Choose ChicagoBuilt and maintained up-to-date and targeted media lists for proactive pitching and press release distribution for Spotlight’s clients.Drafted social media content calendar for VISIT FLORIDA’s Spanish social media assets: Facebook and TwitterResearched industry tourism trends to stay up-to-date on current eventsAdministrative work: clerical, maintained event calendar for clients, etc.