Emma Grace Harrell Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia, Us

Atlanta, Georgia, Us

• Plans, leads and executes multi-channel marketing campaigns including email, direct mail, digital content strategy, advertising and print• Manages the production of marketing collateral including multi-level reviews through a robust approval process• Support both clinical awareness and acquisition objectives, and non-profit fundraising initiatives with multi-faceted responsibilities• Leads and collaborates with cross-functional teams (Public Relations, Internal Communications, Legal, Strategy), internal clients and external agencies to support business goals• Serves as a brand steward to ensure alignment of messaging and consistent branding in all external communications• Utilizes Adobe Analytics, campaign KPIs, historical campaign performance and industry insights to drive continuous improvement• Trains and onboards new and active employees on best practices and systems, including Workfront

Atlanta, Georgia, Us

- Primarily supports Children’s Healthcare of Atlanta Foundation’s fundraising initiatives - Work with business partners to achieve their goals through the execution of marketing projects- Provide sound direction and recommendations with the goal of improving the effectiveness and performance of marketing and fundraising initiatives- Help to successfully execute marketing plans, including overseeing the production of marketing collateral- Support digital content strategy through content development and search engine optimization

Atlanta, Georgia, Us

- Organized and executed Annual Press Junket in partnership with ESPN and CFB150 to celebrate 150 years of College Football- Created, edited and published original content for blogs, social media (Facebook, Twitter and Instagram) and drafted press releases and media alerts- Coordinated creative requests for all digital and printed collateral - Collaborated with agency, graphic design and media partners

Athens, Georgia, Us

- Researched, wrote and edited original copy for UGA Chapter - National Football Foundation Hall of Fame, Athens Touchdown Club and UGAAA programs- Managed and coordinated over 20 sponsor contracts for annual HOF golf outing and awards banquet- Coordinated organization and delivery of game notes, flip cards, celebrity profiles and other necessary documents on a weekly basis to ensure efficient football gamedays for senior communications leaders- Provided administrative and organizational support

- Brainstormed, designed and created Press Releases based off of seasonal themes to promote the brands' Autumn/Winter 2017 Collections- Created a 22-page Christmas Gift Guide including accessories, gifts for babies, boys and girls, which featured each of the brands - Worked closely with clothing samples in the showroom which included pulling them based off of different briefs, packaging them based off of Stylists' orders, as well as managing and checking them in and out of 'Sparkle,' an online database which helps keep track of the samples in and out of the Showroom- Research for the company: compiled lists of interior magazines, home blogs, possible venues for Autumn press day, researched different Children's Swimwear brands to identify competitors of a potential client, identified social-media influencing families to receive pieces of a Spring/Summer 2017 collection from one of the brands. - Assisted in compiling a file of pictures and future posts for social media, mainly Instagram, based off of various themes, holidays, events and general pictures of children wearing clothing from the brands- Administrative Support

Bachelor’S Degree, Marketing

High School