Emma Granet Email & Phone Number

Sydney, New South Wales, Australia

•Managing and improving Alinta Energy Retail marketing automation systems, including the evaluation, implementation, and management of marketing technology systems - automation, attribution, and other solutions of the customer relationship platform. •Marketing lead for all customer remediation projects across the East Coast retail business.•Manage the East Coast Mail house marketing relationship across the entire East Cost business.•Responsible for East Coast marketing data management and improvement.•Marketing lead for all East Coast Price Variation Events and new product to market roll outs (Residential and Small business). •Marketing communications lead for all Alinta Energy East Coast owned customer channel scheduling and content creation including bill messaging, e-DM’s, bill inserts, Social, My Account, Alinta Energy website.•Deliver and manage ad hoc customer communication pieces for the East Coast mass market customer base, to ensure legal, regulatory, tone of voice and brand guidelines are adhered to.

Sydney, Australia

Creating, briefing and planning marketing collateral for a new product launch

Sydney

•Partnership Strategy for Affinity Members Programme, preparing marketing strategy for the Business Partners/Affinity portfolio and overseeing the development and maintenance of the annual partner campaign calendars in both Australia and New Zealand•Plan, develop and deliver, assigned end to end marketing campaigns for the Affinity Members Programme via email, direct and digital platforms•Campaign Planning, Development and Management achieved through producing direct mail, online editorial, brochures, sms and other printed collateral plus other communication channels.•People Leadership/team support and collaboration – management and workflow coordination for Marketing Coordinator.•Relationship Management – influencing key internal and external stakeholders.•Provide strategic direction for Learning and Business Solutions campaigns and provide learnings that will influence product development as well as increase response rates and revenue.

Sydney

•Implementing of goals for annual corporate partnerships work plan.•Manage day to day relationship and ongoing development of allocated corporate programs via multiple channels including direct mail, online, print and digital•Contribute to the co-ordination, preparation, production of proposals and communications for current partners.•Manage allocated budget for corporate partnerships and reach agreed target income.

Sydney

•Manage the Altitude credit card communications strategy, including statement inserts, rewards statement messages, quarterly EDM mailings.•Delivery of quarterly paper and EDM rewards statements for Instant Offers rewards program (Ignite credit cardholder base) and Instant Benefit rewards program (St George Bank credit cardholder base)•Create, ecute and deliver targeted lifecycle credit card type campaigns by utilsing print, electronic, press and direct marketing channels.

Sydney

•Manage national direct marketing campaigns throughout Australia through a range of through the line strategies•Provide advice on development of campaigns that meet marketing objectives for both acquisition and retention strategies.•Manage campaign budgets from planning to market.•Recommend new channels to market.•Develop and maintain internal relationships to facilitate delivery of campaigns on time and within agreed budgets.

Sydney

London

Bachelor Of Business Administration (B.B.A.) Hons, Marketing

Bachelor Of Business Administration (Bba), Marketing, 2:1

Diploma In Business And Finance, Marketing, Distinction