Marketing And Communications Manager
Eastleigh
Driving my Marketing and Communications team, we work collectively to spread recognition of our services and support at our four Cancer Support Centres. Our work benefits over 11,000 local people each year to get the emotional and practical support they require. My main aims were to strengthen and implement Wessex Cancer Trust's marketing strategy while actively expanding awareness and fundraising online. Utilising my creative skills, I achieved the design needs for the Trust as a whole… Show more Driving my Marketing and Communications team, we work collectively to spread recognition of our services and support at our four Cancer Support Centres. Our work benefits over 11,000 local people each year to get the emotional and practical support they require. My main aims were to strengthen and implement Wessex Cancer Trust's marketing strategy while actively expanding awareness and fundraising online. Utilising my creative skills, I achieved the design needs for the Trust as a whole to high quality consistent with our brand.- Generated a 25% improvement in traffic to the charities website through the creation of a new yearly content calendar and email marketing strategy- Supported the fundraising team in marketing their events increasing ticket sales using social media (organic and PPC), Google Ads, email marketing, PR and offline advertisement. - Head the production of two websites over four years, smashing targets and growing the website traffic by an impressive 380%.- Implemented a new payment system on the charities website using GoCardless and Stripe.- Using SMS retargeting to grow the charity's regular donors by 70%.- Created an online cancer support group during the Covid-19 crisis helping over 250 vulnerable people access peer support within the first month.- Evolved the charities brand by producing all collateral, including a six-monthly magazine, impact reports and event flyers. Show less