B2B marketing and events consultancy specialising in UK tourism. Purple Sunflower provides a unique service; working with tourism organisations to target international travel trade and media, as well as engage with UK tourism suppliers. The consultancy offers a range of B2B marketing and events services:* Event management * Planning and executing trade and media familiarisation trips * Digital - website development and content management, social media, e-communications * Print production *Copywriting for business case studies and B2B publications * Management of photography and videography projectsRecent achievements:* Part of the team delivering VisitBritain's flagship event ExploreGB 2019* Copywriting for an online product knowledge training course - England's Coast Ambassador* Planning and execution of VisitBritain's ExploreGB trade and media familirisation trips* Event management for the Association of Serviced Apartment Providers (ASAP) Annual Convention, Gala Dinner and Industry Awards * Copywriting for best practice case studies for the National Coastal Tourism Academy (NCTA)* Print management for VisitBritain's Luxury Britain brochureFor more information and further examples of completed projects, visit www.purplesunflower.com

* Managed VisitBritain’s online community via social media channels, regularly posting content and responding to comments from followers* Managed the creation of corporate publications, briefing design agencies, providing feedback on concepts, writing and proof reading copy and ensuring final delivery was on time and within budget* Part of an team managing VisitBritain’s corporate events including an Annual Review launch and gala dinner for 500+ UK suppliers and international buyers* Worked with colleagues to produce an Annual Review website and supporting showcase print publications* In collaboration with the Head of Research and Forecasting, filmed, edited and posted online a monthly corporate video capturing the latest visitor statistics and insights* Created and published content on the staff intranet enabling teams from around the world to share best practice and stay up-to-date with VisitBritain’s plans and achievements* Produced and distributed VisitBritain’s fortnightly corporate newsletter and greetings e-card

* Planned and delivered a VIP event programme during the London 2012 Games* Created and distributed monthly e-newsletters to 9,000 tourism professionals, including sourcing and writing new content. Successfully maintained an average open rate of 18%* Liaised with Worldwide Olympic Partner, Samsung to co-ordinate VisitBritain’s presence on the Olympic Torch Relay and participation in the Global Bloggers Programme* Represented VisitBritain at meetings and events with key external stakeholders* Made recommendations for and managed website upgrades including a new search function, navigation and adding content using a Content Management System* Sourced content, produced and published regular internal updates ensuring that the organisation remained up-to-date with Games information* Managed the implementation of Games time office branding across the VisitBritain network* Main point of contact for businesses with Games related enquiries via email and telephone* Managed finance and administration for the 2012 Unit

* Managed the launch of over 30 new venues, planning and executing fully integrated marketing campaigns to drive lead generation and reach agreed member targets by utilising outdoor, print and online advertising, radio promotions, leafleting and corporate outreach* Managed external suppliers including marketing agency, media buyer, printers, telesales provider and promotional merchandisers to deliver timely and cost effective campaigns* Supported the launch of new BMF product Walkfit, by devising and executing an integrated marketing campaign for lead generation including press launch, retail placement and community and corporate outreach * Managed marketing budget for regional and national activities, new venues, online and marketing materials ensuring spend remained on target* Managed the BMF website working with an agency to ensure the site reflected seasonal sales promotions, joiner offers and remained accurate* Managed a London member seminar, taking responsibility for co-ordinating partners, sourcing venue, marketing and ensuring the event was delivered on brand and within budget* Raised brand awareness and increased uptake of free trial classes by representing BMF at events* Assisted with the training of field teams for local marketing activity* Established local Facebook fan-pages for each BMF park/city to encourage interaction with and between members, extending supportive and social environment beyond the classes

* Managed an annual B2B showcase event taking responsibility for recruiting 150 delegates, co-ordinating over 70 staff from overseas, sourcing a venue and delivering on-brand, within budget whilst meeting revenue targets and business objectives* Delivered a targeted programme of online and offline marketing, including regular e-updates, website content and printed portfolio to generate leads from the UK tourism industry* Managed the development of the B2B CRM database, working with technology teams to scope requirements, approve technical specifications and carry out user acceptance testing* Facilitated the global implementation of online business systems, developing and delivering a training programme for staff across 35 overseas markets and sharing best practice* Managed the development and delivery of a new travel trade website and associated e-communications strategy across the overseas network* Represented the overseas network on VisitBritain’s crisis communications group* Line managed the Partnership Marketing & Project Assistant

* Created newsletters* Managed B2B website * Attended industry events* Maintained B2B contact database

* Managed tourism and business websites* Organised events * Represented the destination at promotional exhibitions* Attended internal and external meetings* Managed production of tourist and business publications * Secretary to the Twinning Association * Responded to enquiries from the public

* Undertook vital market research* Presented findings to senior management team* Implemented a customer satisfaction survey

* Offices duties including processing post, filing and answering the telephone