Emma Hanes Email and Phone Number
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Emma Hanes personal email
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If I'm honest, I'm not a very patient person. Personally, this means I always order my coffee ahead of time so it's ready when I arrive rather than waiting in line. Professionally, this means I've picked up so many skills that help me succeed because I just couldn't wait for someone else to solve problems for me. Rolling up my sleeves to get things done has taught me search engine optimization, content writing, analytics, A/B testing, paid advertising optimization, demand generation strategies, and many other skills.
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Digital Marketing ManagerHtec Mar 2024 - PresentSan Mateo, California, Us
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Manager, Growth MarketingBitwarden Apr 2023 - Feb 2024Santa Barbara, Ca, Us- Develop multi-channel/integrated campaign roadmap and execution strategy to hit quarterly self-serve growth targets and achieve multi-product revenue goals- Outline and present quarterly plans and budget/resources needs to hit self-serve adoption targets to leadership for feedback and buy-in- Increase purchase interest among target audiences at different stages of the buyer journey, and drive self-serve adoption across multiple channels, including; -- Paid traffic channels (paid SEM, paid social, paid media, CTV, and paid sponsorships), -- Organic traffic optimization (SEO of primary non-branded keywords, high-value referral traffic)- Conversion optimization of strategic destinations/pages (regular A/B testing)- Analyze and measure campaign effectiveness with focus on key performance indicators such as CAC and ROAS by source and channel on a weekly, monthly, and quarterly basis- Increase campaign efficiency and reduce the customer of acquisition cost (CAC) by optimizing workflows through automation, regularly testing, and focusing on high-impact/low-lift initiatives- Closely monitor, record, and manage spend across channels to ensure quarterly initiatives are executed efficiently and within approved budget- Regularly communicate updates with cross-functional team and provide executive-level reports on performance- Collaborate closely with team member/s focused on developing sales pipeline across channels such as account-based marketing (ABM), sponsored events, content syndication, and more- Ensure campaign deliverables meet brand requirements and always align to corporate and product messaging guidelines -
Demand Generation ManagerBitwarden Nov 2021 - Mar 2023Santa Barbara, Ca, Us- Develop and execute thoughtful, integrated marketing campaigns to drive new business interest and enterprise-level opportunities on a global scale- Partner cross-functionally to develop thematic campaign content that will help strengthen our competitive position and influence revenue generation- Develop and execute programs that nurture prospects from marketing-influenced leads into quality business opportunities- Support and execute paid programs to generate purchase-ready leads, including but not limited to digital advertising, account-based marketing, virtual events, content syndication, and paid sponsorships- Partner with cross-functional stakeholders and third-party agencies to drive new business growth and provide value to our target audiences through the delivery of high-quality content and resources at the right time in the buyer cycle- Partner with cross-functional stakeholders and marketing leadership to ensure campaign content aligns with our corporate messaging, target persona, and product positioning strategies
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Content Development Manager, Sem ManagerMeisterplan Jul 2019 - Nov 2021Seattle, Washington, Us- Work with product development, customer engagement, sales, and customer success teams to design customer-centric marketing strategies. - Develop content strategy and produce content for entire customer life cycle including blogs, landing pages, white papers and downloadable content. - Create, manage, and optimize advertising campaigns across channels. - Build intuitive and transparent campaign performance reports for better decision-making. - Conduct A/B tests of website and marketing assets to create the best user experience and increase conversions. -
Digital Content And Seo Marketing ManagerStacey E. Burke, P.C. Feb 2016 - Jul 2019Houston, Tx, Us- Write all relevant website content for clients including webpages and blogs optimized for SEO value. - Monitor search engine rankings and develop local search engine optimization strategies for all clients.- Utilize analytics to measure effectiveness of marketing efforts and establish ROI. -
Marketing ConsultantGgr International Inc. Aug 2015 - Jan 2016The Woodlands, Texas, UsHandled the day-to-day marketing activities for clients including social media marketing and community management, event planning, PR, search engine optimization, copywriting, and weekly and monthly reporting. -
CopywriterAudience Generation Llc Mar 2014 - Aug 2014Created and curated content for clients to create brand loyalty and enhance customer experience.
Emma Hanes Skills
Emma Hanes Education Details
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The University Of Texas At AustinCommunications
Frequently Asked Questions about Emma Hanes
What company does Emma Hanes work for?
Emma Hanes works for Htec
What is Emma Hanes's role at the current company?
Emma Hanes's current role is Growth Marketer | Constant A/B Tester | Oxford Comma Evangelist.
What is Emma Hanes's email address?
Emma Hanes's email address is em****@****rke.com
What is Emma Hanes's direct phone number?
Emma Hanes's direct phone number is +128163*****
What schools did Emma Hanes attend?
Emma Hanes attended The University Of Texas At Austin.
What are some of Emma Hanes's interests?
Emma Hanes has interest in Cinematography, Children, Cooking, Civil Rights And Social Action, Soccer, Media Studies, Education, Photography, Science And Technology, Animal Welfare.
What skills is Emma Hanes known for?
Emma Hanes has skills like Social Media Marketing, Social Media, Copywriting, Marketing, Editing, Digital Marketing, Advertising, Seo, Blogging, Creative Writing, Integrated Marketing, Management.
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