Emma Hanes Email & Phone Number

San Mateo, California, Us

Santa Barbara, Ca, Us

- Develop multi-channel/integrated campaign roadmap and execution strategy to hit quarterly self-serve growth targets and achieve multi-product revenue goals- Outline and present quarterly plans and budget/resources needs to hit self-serve adoption targets to leadership for feedback and buy-in- Increase purchase interest among target audiences at different stages of the buyer journey, and drive self-serve adoption across multiple channels, including; -- Paid traffic channels (paid SEM, paid social, paid media, CTV, and paid sponsorships), -- Organic traffic optimization (SEO of primary non-branded keywords, high-value referral traffic)- Conversion optimization of strategic destinations/pages (regular A/B testing)- Analyze and measure campaign effectiveness with focus on key performance indicators such as CAC and ROAS by source and channel on a weekly, monthly, and quarterly basis- Increase campaign efficiency and reduce the customer of acquisition cost (CAC) by optimizing workflows through automation, regularly testing, and focusing on high-impact/low-lift initiatives- Closely monitor, record, and manage spend across channels to ensure quarterly initiatives are executed efficiently and within approved budget- Regularly communicate updates with cross-functional team and provide executive-level reports on performance- Collaborate closely with team member/s focused on developing sales pipeline across channels such as account-based marketing (ABM), sponsored events, content syndication, and more- Ensure campaign deliverables meet brand requirements and always align to corporate and product messaging guidelines

Santa Barbara, Ca, Us

- Develop and execute thoughtful, integrated marketing campaigns to drive new business interest and enterprise-level opportunities on a global scale- Partner cross-functionally to develop thematic campaign content that will help strengthen our competitive position and influence revenue generation- Develop and execute programs that nurture prospects from marketing-influenced leads into quality business opportunities- Support and execute paid programs to generate purchase-ready leads, including but not limited to digital advertising, account-based marketing, virtual events, content syndication, and paid sponsorships- Partner with cross-functional stakeholders and third-party agencies to drive new business growth and provide value to our target audiences through the delivery of high-quality content and resources at the right time in the buyer cycle- Partner with cross-functional stakeholders and marketing leadership to ensure campaign content aligns with our corporate messaging, target persona, and product positioning strategies

Seattle, Washington, Us

- Work with product development, customer engagement, sales, and customer success teams to design customer-centric marketing strategies. - Develop content strategy and produce content for entire customer life cycle including blogs, landing pages, white papers and downloadable content. - Create, manage, and optimize advertising campaigns across channels. - Build intuitive and transparent campaign performance reports for better decision-making. - Conduct A/B tests of website and marketing assets to create the best user experience and increase conversions.

Houston, Tx, Us

- Write all relevant website content for clients including webpages and blogs optimized for SEO value. - Monitor search engine rankings and develop local search engine optimization strategies for all clients.- Utilize analytics to measure effectiveness of marketing efforts and establish ROI.

The Woodlands, Texas, Us

Handled the day-to-day marketing activities for clients including social media marketing and community management, event planning, PR, search engine optimization, copywriting, and weekly and monthly reporting.

Created and curated content for clients to create brand loyalty and enhance customer experience.