Emma Hedstrom Email & Phone Number

Melbourne

• Co-ordinated new release buy plans and submissions for effective planning• Worked closely with our Marketing team on promotions and social media activity• Provided daily assistance to Senior Category Manager and managed team diary• Advanced Microsoft office and administration skills• Relationship building, planning and negotiating with suppliers resulting in increased margin and profitability• Assessed current inventory levels and sell through of titles ensuring maximum profits and minimal aged stock• Co-ordinating new release buy plans and submissions for effective planning• Provided sales analysis of yearly and monthly data to identify changes and opportunities in the category• Managing and negotiating promotions offers on stock for conventions• Developed excellent corporate customer relationships resulting in increased revenue• Managing students during periods of work experience at Bookworld ensuring they had a valuable and enjoyable experience

Melbourne, Australia

• Effectively communicated new events and event updates to customers through regular maintenance of the website • Coordinating and managing events, including communications to presenters, attendees and venues • Maintained effective team communication with regular calendar updates• Planned and produced direct marketing to customers and educators increasing awareness of upcoming events and generated revenue• Developed strong customer relationships by responding to enquiries efficiently, creating a positive customer experience• Implementing company brand strategies in electronic and direct mail to increase brand awareness and brand recognition.

Melbourne, Australia

• Management of sponsors branding on newsletters and website• Implementing social media marketing strategies• Analysing Search Engine Marketing data

200 Hour Hatha Yoga Teacher Training

Bachelor Of Business, Retail Commerce/Marketing