AeroLeads people directory · profile
Emma Hoffman Email & Phone Number
Founder and Fractional CMO
at
Shoestring Labs
1 work email found
@blockbid.com.au
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Founder and Fractional CMO
Location
Melbourne, Victoria, Australia
Company size
Who is Emma Hoffman? Overview
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Quick answer
Emma Hoffman is listed as Founder and Fractional CMO at Shoestring Labs, a with 1 employees, based in Melbourne, Victoria, Australia. AeroLeads shows a work email signal at blockbid.com.au and a matched LinkedIn profile for Emma Hoffman.
Emma Hoffman previously worked as Founder & CEO at Shoestring Services and Cofounder at Shoestring Marketing. Emma Hoffman holds Bachelor Of Arts (Ba), Marketing & Behavioural Sciences from Monash University.
Company email context
Email format at Shoestring Labs
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{first}@blockbid.com.au
86% confidence
AeroLeads found 1 current-domain work email signal for Emma Hoffman. Compare company email patterns before reaching out.
Profile bio
About Emma Hoffman
With over 15 years of B2B marketing experience, Emma is the Founder and CEO of Shoestring Services, a startup marketing agency that delivers high-impact, low-cost solutions for early-stage startups and SMBs. She has a proven track record of building and launching successful brands, raising funds, establishing strategic partnerships, and creating a massive network of personal relationships.Emma is also a serial entrepreneur who has founded and co-founded multiple startups, including Blockbid, CofoundX, Classhopper, and bigdeal Mobile App. She has been recognized as one of the "Top 50 Australian Female Entrepreneurs Under 40" and a finalist for the Telstra Women's Business Award in 2015. Her company, Shoestring Marketing, was ranked on the SMART100 list of top 100 Australian startups in the same year. Emma is passionate about empowering startups with effective and affordable marketing strategies that drive immediate, tangible, and measurable results.
Listed skills include Event Management, Marketing Strategy, Social Media Marketing, Entrepreneurship, and 45 others.
Current workplace
Emma Hoffman's current company
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Shoestring Labs
8 roles
Emma Hoffman work experience
A career timeline built from the work history available for this profile.
Founder & Ceo
CurrentShoestring Services is an evolution of the "Shoestring" brand as a way to introduce additional services outside of the marketing gambit.
Jul 2021 - Present
Cofounder
CurrentShoestring Marketing is a startup marketing agency which focuses on delivering "high impact, low cost" marketing solutions. Since we work predominantly with early-stage tech companies who have extremely tight budgets and we know that they generally need marketing solutions which will drive immediate, tangible, measurable results. As our name suggests, we ensure our services remain affordable as a way to ensure Startups have access to high quality marketing without breaking the bank.
Jul 2019 - Present
Chief Marketing Officer
* Core member of Founding team* Built and launched ‘Blockbid’ brand on shoestring budget* Central figure in investor relations and raised ~$2.1M in under 3 months* Established major global strategic partnerships and relevant affiliations* Created a massive network of personal relationships with over 500 other blockchain projects
Aug 2017 - Jul 2019
Cofounder & Marketing Strategist
Cofoundx
* Mentored early-stage Startups and helped define growth strategies* Created a strong global network of investors and Founders in a plethora of industries* Built an ecosystem of Startup Founders, industry experts and service providers to leverage
May 2016 - Aug 2017
General Manager Of Marketing (Australia & New Zealand)
Kfit (Now Fave By Groupon)
* Managed a team of 12 Business Development Managers across Australia and New Zealand* Expanded company operations from one city to four cities, across two countries in under 12 months * Motivated BDMs to consistently exceed monthly sales KPIs by ~20% month-on-month* Developed sales pipeline and lead generation strategy for the APAC region* Generated 50+ high-level brand partnerships and relationships with 400+ health and fitness providers
May 2015 - May 2016
Co-Founder & Marketing Manager
* Acquired by KFIT (Groupon) in under 12 months of operation* Listed in the “Smart100” list of top 100 Australian startups in 2015* Built relationships with local Universities and Businesses
Sep 2014 - May 2015
Founder & Chief Marketing Officer
Bigdeal Mobile App
Jan 2012 - Sep 2014
2 education records
Emma Hoffman education
Bachelor Of Arts (Ba), Marketing & Behavioural Sciences
Monash University
Education record
Mount Scopus Memorial College
FAQ
Frequently asked questions about Emma Hoffman
Quick answers generated from the profile data available on this page.
What company does Emma Hoffman work for?
Emma Hoffman works for Shoestring Labs.
What is Emma Hoffman's role at Shoestring Labs?
Emma Hoffman is listed as Founder and Fractional CMO at Shoestring Labs.
What is Emma Hoffman's email address?
AeroLeads has found 1 work email signal at @blockbid.com.au for Emma Hoffman at Shoestring Labs.
Where is Emma Hoffman based?
Emma Hoffman is based in Melbourne, Victoria, Australia while working with Shoestring Labs.
What companies has Emma Hoffman worked for?
Emma Hoffman has worked for Shoestring Labs, Shoestring Services, Shoestring Marketing, Blockbid, and Cofoundx.
How can I contact Emma Hoffman?
You can use AeroLeads to view verified contact signals for Emma Hoffman at Shoestring Labs, including work email, phone, and LinkedIn data when available.
What schools did Emma Hoffman attend?
Emma Hoffman holds Bachelor Of Arts (Ba), Marketing & Behavioural Sciences from Monash University.
What skills is Emma Hoffman known for?
Emma Hoffman is listed with skills including Event Management, Marketing Strategy, Social Media Marketing, Entrepreneurship, Brand Management, Social Media, Email Marketing, and Online Marketing.
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