Emma Holthuis Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, North Holland, Netherlands

Amsterdam, North Holland, Netherlands

Amsterdam, North Holland, Netherlands

Currently working on bringing the SOAPBOTTLE concept to life by exploring potential partnerships and determining strategies to drive the development of this disruptive and aesthetic concept; a packaging for personal care and hygiene products made from soap. Once the liquid content is finished, the empty container can be used as hand soap and “washes away” over time. The soap is made from natural and biodegradable ingredients; Waste can be completely avoided.

Boston, Massachusetts, United States

Boston, Massachusetts, United States

Relocated to USA for 3 years – chose to upskill by completing diplomas/certifications in Sustainability while giving something back by teaching and volunteering.Delivered Dutch language lessons to groups of 5-10 children aged 5-7 years that nurtured enthusiasm amongst children and received positive feedback from parents. Taught ‘Plastic Soup’ to promote waste awareness and recycling.

Amsterdam, North Holland, Netherlands

Promoted to manage Mineral Water for on- and off-premises market across BENELUX high-end hospitality & retail, Care visibility and sales in on-premises market, as well as events, and niche retail. Reported to CEO. Managed POS budget of €140k, developed and led sales team (2 FTE & 1 intern) and directed development of POS materials. - Expanded, and improved key accounts and partnerships aligned with corporate social mission of Clean water for everyone, everywhere, creating visibility and contributing to brand exposure. - Increased sales and contributed to further international expansion by initiating various commercial activations, delegating B2B marketing campaigns, cross selling Care products to existing and new catering partners, and driving adoption of glass assortment by main wholesalers & high-end retail.- Created hospitality support tools such as staff education, developed and delivered sales training to both Water & Care teams, and created briefings for multiple marketing campaigns to increase social storytelling & visibility.- Introduced improvements at product level (NPD) including developing Care refill packaging for hospitality partners, a refill water bottle for Care customers & retail partners, and instigated development of tap installation for hospitality partners to drive future eradication of PET bottles. - Consistently exceeded annual growth targets by up to 70% revenue in a highly competitive displacement market.- Initiated and closed partnership with Belgian distributor, built long term relationships with key hospitality partners & events, won pitches from social brands at major hotel chains, and established exclusive partnership with niche retail.- Improved sustainability of water bottle packaging and upgraded design and communication to clearly highlight and spread corporate social mission: Clean water for everyone, everywhere.

Amsterdam Area, Netherlands

Rapidly promoted to manage sales and visibility in the Amsterdam on-premises market (Hospitality, Events, Retail and Corporates) and maintain customer base and key / national partnerships. Reported to CEO.- Increased sales and created brand awareness and visibility in the on-premises channel to support sales off-premises (only innovative retail). - Developed and executed Regional Sales plan, acquired new distribution channels, built a portfolio of 200 venues, and coordinated customer needs into effective POS material.- Consistently overachieved growth targets by 300% in 2014 and 150% in 2015).- Connected niche retail concepts to the brand (non-exclusive), built brand during events, developed brand activations, and acquired key accounts including Hyatt Hotel, W Amsterdam (Marriott hotels), Pulitzer Amsterdam (Starwood hotels), Kimpton Amsterdam, and CitizenM.- Initiated line extension with a glass assortment to gain market share in hospitality which became biggest sales market.

Amsterdam Area, Netherlands

Supported set up of promotion team and hired 80 Brand Ambassadors to deliver brand awareness of 31% in Dutch market within a year of the launch of the mineral water assortment in the retail.

Business Sustainability Management Course, Sustainability Studies, Distinction 83.7%

Executive course to gain an in depth understanding of the case for sustainability in business, developing integrated sustainable.

Diploma Of Education, Certified Sustainability Practitioner

Climate Change, Global Perspectives on CSR, The Kyoto Protocol, The UN Sustainable Development Goals (SDGs), Guidelines and Rating Indexes.

Master Thesis - Csr, Corporate Social Responsibilty, A

Research project: Social Responsibility and Professional Ethics. Thesis: Creating Shared Value and the Stakeholder Theory Internships.

Bachelor, Communication

Graduation Assignment: How CSR is applied in Dutch media companies