Digital Marketing Specialist
Current* Display initiative and self-direction to ensure accuracy, currency and function of communication channels, such as the website, electronic newsletter, various social media platforms with a view to promoting two-way communication and engagement community, tourists and key stakeholders * Lead and manage a team of designers with creativity and enthusiasm to produce quality and professional brand consistent and engaging promotional materials advertisements, event materials, digital assets, brochures, signage and much more.* Strong graphic design project management capabilities, with the ability to give direction and generate concepts*Creatively plan, write & optimise blog articles for the search engines* Plan, manage & deploy marketing strategies to increase customer focus of products and conversions to sales.* Ensure consistency, visibility and continual development of the businesses brand guidelines through communications, publications, advertising, SEO, social media, publications and the website. * Build and maintain relationships with local media outlets, whilst regularly communicating and liaising with media to promote significant events* Photograph, record and promote events (Tours, concerts, dinners, displays) via internal and external communication channels
