At In Between Fantastic, I guide professionals to pause, reflect, and step into lives and careers that are truly aligned and purpose-driven.Having coached and enabled over 4000 individuals across the globe, I have been able to witness incredible transformations and positive change and build a world class community of talented wellbeing’s Using the PHAT to PHIT Framework, I help you:▶ Position yourself to discover what’s truly Possible.▶ Address the Hard Facts while staying Heart-Centered.▶ Articulate your vision with clear Intention.▶ Transform your path and confidently Take Off into a more meaningful future.Through coaching, masterminds, and a supportive community, I empower you to worry less about what could go wrong and focus on what can go right.My clients achieve:Clarity, confidence, and a sense of fulfillment as together we create a career—and a life—that feels fantastic Building a community of positive connections creates a future platform and increases collaboration where you can consistently align your passion with purpose and continue to achieve financial success.I can promise you that you will optimise your time more effectively And HAVE FUN.

In my second interim role I owned the global revenue/sales operations GTM at Tradeshift, I focussed the global team to drive revenue growth and market expansion within a transformative Commercial Operating Model . Reported to the CEO, I developed and executed sales strategies across Enterprise and Mid-Market, managed direct and indirect channels, and lead a high-performing team to achieve and a path to exceed targets. I’m passionate about expanding into new regions (e.g., Middle East, Africa, China) and optimising sales processes with a metrics-driven approach. With over 20 years experience in SaaS, Security Solutions, and Value Selling , I leveraged MEDDICC to enhance win rates and accelerate growth that result in enhancing both capability, accountability and consistency. Thus ultimately driving to improve team work.My personal value, belief and mission statement is "You do not Win Alone and you do not Fail Alone" Sales is a TEAM Sport.

If you ask me what I do for a living now then the answer is simple. I now get to work for multiple companies but in essence, it's what I've been doing my whole career . However now, it's driven by Desire vs Need, Remote and Flexible, Gigs rather than programs and I get to de-risk big-ticket items in either talent, change programs and Sales leadership .My passion is coaching towards people towards a more fantastic outcome.I believe in taking a different approach to current sales enablement and talent offerings by focussing on alignment vs achievement. I thrive on being in partnership with sellers and sales leaders to affect adoption and performance outcomes.And I can do all /any of the above on a project-by-project basis or as an external consultant via my company In Between Fantastic.If you'd like to know more give me a call!if you would like to know if I am any good, then click down on my recommendations.If you also just really need a great independent sales coach to guide you as you raise your game then please just drop me a message here or give me a call.At some point, we are all In Between Fantastic....I'd love to GET YOU BACK ON PURPOSE

Focussed on the adoption of sales methodologies, operational cadence, and tracking business outcomes as part of the leadership cohort for EMEA.KEY ACHIEVEMENTS• Implemented a Sales Academy post-Covid for all sales and account-related roles that enabled account teams to “do the job” during the week. The academy is aligned with GTM goals of the sales cadence and process. The company adopted the academy globally (it was flexible enough to pivot by geography or GTM). The program was well received and resulted in the EMEA Sales Enablement team being recognized during the quarterly recognition process for the "Here to Win" award.• Accelerated pipeline growth of $11m by building a first-class pipeline building and lead generation EMEA event series that was adopted globally. • Enabled leadership to execute QBRs which improved forecast accuracy. Redesigned the purpose, process, and materials of the EMEA deal clinics and deal reviews.• Increased attendance by 50% and introduced weekly survey feedback of sales boosts programs, demonstrating sellers are getting the next phase they need in their enablement and learning journey. Topics included subjects such as sales operations mastery, navigating legal, and optimising deals desk. Maximised onboarding journey by refreshing sales boosts and addressing sales masters' attendance and regional design. Ensuring they were role-relevant, function-specific, outcome-driven, and immediately executable in a customer-facing environment.• A MEDDICC ambassador for EMEA, embedded MEDDICC as an internal common language.• Being continually invited to attend regional QBRs, leadership meetings and presenting at EMEA all hands, meant I was instrumental in EMEA Sales enablement being recognised as a trusted advisor to sales leadership.

Headhunted as a field sales specialist to create and deliver enablement programs that supported corporate and GTM objectives of productivity, pipeline generation, process, and methodologies.• Achieved 148% of annual KPIs in 5 months.• Increased ARR, reduced attrition, and enabled a 100% indirect model by measuring the effectiveness of sales leadership programs, and deploying robust ramp and onboarding programs focusing on customer experience.• Redesigned and rolled out globally a MEDDICC Mastery Program for EMEA.

Headhunted to lead a global team within enablement, effectiveness, training, and sales coaching. Championed enablement and effectiveness programs to help future growth in line with the company’s Global Sales Objectives.KEY ACHIEVEMENTS• Promoted from Regional Sales Effectiveness Business Partner within 4 months.• Pitched an effective 36-month ROI to E-Suite and C-level executives and led a global sales enablement platform purchase; secured $3m internal spend with no existing budget in the pipeline.• Defined and adopted the customer engagement process, demand generation sales methodology, and GTM 3-year plan. Trained existing effectiveness team to conduct demand generation coaching.• Increased productivity and tightened capability by collaborating with sales leadership, talent team, L&D, and HR. Established a sales competency and assessment framework for entry, mid-level, high performers, and first-line sales leaders.

Headhunted to enable and lead a global team of sales professionals focused on increasing software efficiencies, productivity and delivering a visible ROI through a programmatic approach.KEY ACHIEVEMENTS• Created a sales playbook and sales kick-off to support the company branching out into security.• Coached existing technical sales force to refocus and reposition pitching from product to value and ROI. • Designed and delivered programs that delivered win/loss data, reduction in ramp time, competitive intelligence data, learning pathways, learning management system tools and quarterly driven accreditations that focus on the GTM and Use cases.• Enabled document trail and a real-time picture of progress for the account team. Implemented and drove the adoption (increased by 85% in 3 months) of the MEDDICC app for SFDC and other internal CRM tools.

Implemented successful and measurable change in sales behavior, tools, and GTM strategy that enabled sales teams to progress and close complex deals. Developed End User and Channel Sales leadership via coaching and facilitation of global programs.KEY ACHIEVEMENTS• Grew average seller revenue from £25k to £900k by leading the global deployment of a new sales methodology and CRM capability of Salesforce. Achieved 80% adoption within 6 months in a dedicated and defined set of strategic accounts.• Nominated Most Valuable Player EMEA; won multiple awards for leading the new sales methodology for EMEA, whiteboard selling, value selling and pitch-perfect program.• Consistently achieved 95% feedback score from sales and management on classroom facilitation. • Trained and accredited new and existing sales reps to achieve a 95% pass rate in required global training.

A key strategic and operational role reporting to the CEO, CFO, and country managers.Advised and delivered on the global recruitment strategy and created a seamless “brand to hire” roadmap for talent acquisition. This promoted the company’s brand ethos, and matched hiring requirements with exceptional talent.KEY ACHIEVEMENTS• Reduced global recruitment agency spend from £800K to circa £50K. • Streamlined the recruitment and on-boarding process from 6 months to 60 days. • Developed and maintained a talent bench for future headcount growth. • Drove and developed the creation of a coaching and development program to increase new hire performance in the first 90 days.

A boutique head-hunting, coaching and talent management company. Services included management, executive on boarding, executive coaching and good old fashioned headhunting with bespoke recruitment services . Sourcing and developing talent via coaching internally was a primary focus wherever possible.Created international hiring and coaching campaigns to enable a seamless "brand and hire" strategy for talent acquisition and people development in technical and non technical environments.Developing new business contacts, products and services was key and worked with FTSE 250, SME and VC backed start ups across EMEA.

Responsible for all in direct sales within Computacenter for EMEA. Created opportunities for Account Directors to promote security issues to their customer base and help handle security policies.

Managed a team of 10 account managers to drive indirect and direct new business.

Managed a team of 8 new business sales people selling all products under the Yell portfolio.Won 4 consecutive quarterly team manger awards and achieved personal sales quota to attain 120% over plan.

Managed a team of 5 sales consultants. Personally managed top 5 major retailers including Sainsbury, Tesco, Waitrose, Morrisons and Asda