• Developed and implemented MedicAlert’s 18-month communication and marketing plan.• Created and lead the planning and execution of all retention and acquisition email marketing and drip campaigns.• Wrote and produced marketing and communication copy for press releases, blog articles, social media, video scripts, retention and acquisition emails, brand campaigns, and fundraising campaigns.• Managed MedicAlert’s social media accounts (Facebook, Twitter, Instagram, YouTube, LinkedIn) including creating and developing organic and paid campaign content.• Managed and produced MedicAlert’s “Health Hour Live” virtual webinar events to over 700 MedicAlert Subscribers.• Created digital marketing campaigns that increased awareness and strengthened MedicAlert’s profile and charitable programs.• Developed fundraising initiatives that cultivated donor engagement, increased monthly donations, and improved donor relations.

• Created and developed engaging copy for multiple Redland City Council websites, social media posts, email campaigns, video scripts, phone scripts, product descriptions, and print campaign collateral including posters, banners, and newspaper advertisements• Developed engaging and tailored social media campaigns (paid and organic media) for internal clients. This included using Facebook and Instagram live videos to advertise various Council communications: Council programs (e.g. health and wellness classes), community events (e.g. festivals), latest initiatives (e.g. waste and recycling offers), natural disaster awareness campaigns (e.g. bushfire and storm season). • Managed all Redland City Council (Council) social media platforms (Facebook, Instagram, Twitter, LinkedIn and Pinterest) including scheduling content, daily monitoring, managing customer enquiries and responses. • Created videos, graphics, audio clips and posters for online and print collateral• Developed and conducted social media training workshops for management and colleagues to ensure Council kept up with the latest digital trends and best online practices• Managed multiple Council websites built on WordPress, JADU, SharePoint, and EngagementHQ• Wrote and developed web content for internal business areas, developed information architecture, and performed UX testing for Council’s corporate website redevelopment project.• Redeveloped the Your Say Redland City (EngagementHQ product) website and created all online community engagement projects • Ran and provided analyses for social media reports using Sprout Social and Google Analytics to ascertain and inform online engagement digital communication.• Created EDM templates and content for external communications newsletter ‘Redlands Coast Pulse’ using Campaign Monitor and Providing training and support for staff.

• Managed team of Digital Communications Advisers for eight months• Provided strategic digital communications advice and recommendations to clients and direct management• Worked alongside Redland City Council Mayor and Executive Officers to create an online anti-bullying campaign ‘Pledge not 2 sledge’ • Developed strategies to optimize web results, traffic and engagement across various government websites • Liaised with State Government and State Emergency Service departments during natural disasters to coordinate communications to entire Redland City community• Coordinated and delivered live social media coverage during disasters with State and Local Government stakeholders including the State Premier and Redland City Council Mayor• Developed digital campaigns through crowd sourcing for new Redlands Coast tourism brand• Created supporting social media and web content for new Redlands Coast tourism brand • Introduced a work experience program for university students studying Communications to gain valuable and meaningful work experience in local government • Worked with peak body representatives for local government in Queensland, Local Government Association Queensland (LGAQ) to feature Redland City Council in LGAQ advertisement campaigns which positively raised Council’s public profile• Created and delivered specialized social media training workshops for Councillors to help increase engagement for their social media pages.• Organized job listing for new Digital Communication team members along with short-listing applicants and conducting interviews

• Managed media communications including writing press releases, liaising with journalists and managing and responding to their enquiries.• Created and developed marketing and communication material for Inala Community House’s (ICH) services including: corporate communications, immigration support, community support, parenting support and foster care• Created and developed copy for the ICH website, social media platforms, press releases for new ICH community initiatives, EDMs, position descriptions• Managed ICH Facebook and LinkedIn channels along with developing and creating content including scheduling content, daily monitoring, managing customer enquiries and responses• Lead fundraising initiatives, wrote fundraising letters, and wrote grants winning the $10,000 NABO Grant to fund Inala Community youth program ‘Now you see me’ for at risk youth and the $2,000 Lord Mayor’s Suburban Initiative Fund Grant• Coordinated corporate events including bi-annual volunteer evenings, childhood educator information sessions, and AGMs.

My responsibilities while working at Tech On Hand included social media management, marketing & coordinating & blogging. I was also in control of the social media campaigns and the graphics for the competitions. While working at Tech On Hand, I increased the amount of likes from 30 to over 800. This was achieved through social media campaigns, advertisements and through cross-promoting with other companies.Main Responsibilities: Managing Social Media accounts Creating Social Media and marketing campaigns Designing graphics Conducting market research Content writing

Social Media Management, Creating newletters & Web development

Prepare weekly reports using SAP, DAZEL and QBICS along with providing secretarial and administrative support to senior officers and analysts. As the State Sales Adminsistrator, I also managed and organised events, travel and accommodation, venue locations and catering for the Goodman Fielder State Sales Road Shows.

As the manager at House & Garden I was in charge of managing the boutique homewares store and leading a team of 4 sales assistants. I was in charge of hiring and training staff members and teaching them product knowledge and merchandising techniques. In my capacity as store manager I was in charge of product buying and purchasing. I would liase with wholesale companies and sales reps to order the products and set out a design plan for the new season stock. Sales wise, my team worked towards daily sales targets while focusing on the overall weekly budget for the store. As the manager, it was my responsibility to organise the weekly sales reports, monthly paperwork, amongst other adhoc duties such as preparing monthly rosters.