Copywriting, SEO copywriting, Social media marketing: Twitter, Facebook, LinkedIn, Editing, Proofreading

I joined Eaton in 2017 as a Product Content Specialist to create engaging product content and produce marketing collateral for global stakeholders to use in their marketing campaigns. I also write and manage online content on eaton.com. Key activities include:Some of the key activities at Eaton are:- Creating and managing marketing and website content for over 130 products- Working with Product Managers to define new product collateral requirements and create marketing communications plans- Writing copy for collateral (brochures, adverts, videos, flyers etc.)- Writing optimised content for new company website; designing gated content pages and landing pages; briefing web development- Managing the production and translation of technical documents - Writing emails for drip campaigns and social media campaigns for deployment by overseas teams, running local campaigns- Creating copy and designing product display designs for events- Storyboarding videos, working with Product Managers to translate technical jargon into engaging marketing content- Supporting international stakeholders with the provision of tailored content for their country marketing campaigns; working with internal events and design teams

I joined the Siderise Group in 2013 as their Marketing Executive and I am responsible for all of the company’s digital communications and offline publications. I bring over 18 years’ experience with me, in publishing and copywriting for international audiences.As Marketing Executive I was responsible for:• Marketing communications – publications and digital media• Web content management• Conferences & exhibitions• Social media channels• PR• Media enquiries• Company and sector news/campaigns• SIDERISE on NBS Plus/RIBA product selector

Writing all copy for new corporate website of one of UK’s biggest providers of systems and engineering technology, for over 130 pages (launched January 2013); selecting stock photography to fit content;Translating technical jargon into copy suitable for target audiences; defining company’s online tone of voice; SEO; defining/incorporating keywords and writing meta descriptions for over 300 web pages;Using CMS to publish web copy; proofreading website to ensure accuracy throughout;Conducting competitor research to identify current online trends in engineering marketsRecommending and implementing features to enhance user experience and producing design briefs for new functionality requirements;Developing social media strategy for company’s Twitter and LinkedIn accounts recommending ways to engage different stakeholder groups;Developing concepts for company’s new YouTube channel and producing videos;Producing brochures and leaflets using DTP software for online and offline targeted distribution

Using CMS to review, edit, proofread, upload and amend content across 5 brands for over 4 million online banking customers (Lloyds TSB, Bank of Scotland, Halifax);Acting as Bristol team lead during daily teleconferences with head office project managers; negotiating Identifying, fixing/reporting defects using online tracking system

Writing and managing website content in three languages with potential audience of 70,000 (http://www.ibo.org/);Analysing website performance using Google Analytics, implementing measures to increase website traffic;Developing, implementing and managing marketing communications plan targeting five main stakeholder groups;Planning and managing production of e-newsletters for internal and external stakeholder groups;Writing and publishing online news items for potential audience of over 100,000 worldwide;Writing articles and news items for publication in global newsletters targeting 2,572 schools in 134 countries;Managing production and distribution of offline promotional material (leaflets, promo packs, brochures, postcards); copywriting and working with external designers; producing design briefs;Exercising an editorial role for all departmental communications and publications;Acting as stand manager at annual conferences and workshops;Planning and managing targeted mail blasts to increase product sales

Developing architecture and designing web pages for new teacher award university initiative targeting 70,000; Writing and managing website content in three languages (http://www.ibo.org/);Using CMS to design new website for organizational-wide quality assurance framework;Writing e-newsletter articles and online news items targeting five main stakeholder groups;Exercising an editorial role in developing materials in support of teacher education initiatives;Acting as brand manager ensuring stakeholders and partners adhere to house style and branding guidelines

Using CMS to design, develop and maintain trilingual copyright informational web pages for 3000 users;Copywriting, designing layout, editing and proofreading publications and publicity; Designing evaluation tools for customer feedback on new online training initiative;Copyright specialist managing ‘permission for use’ clearance including budget

Managing annual production of 109 publications and production of publications with 3 year development period, in 3 languages, for distribution and sale to over 1800 international schools;Designing, distributing and analysing questionnaires for feedback from subject teachers in over 1800 schools