Emma Heaton Email & Phone Number

Richfield, Minnesota, United States

-Develop comprehensive influencer ad products to meet the needs of retail media network (RMN) clients, leading to 173% YoY increase in campaign collections within the first year-Lead strategic partnerships that address the re-convergence of affiliate and influencer marketing, driving an overall $1.43 campaign ROAS-Oversee creator marketing SaaS platform implementation and custom affiliate API integrations in collaboration with Product, Legal, Procurement, and Tech teams

Minneapolis, Minnesota, United States

-Executed RFPs and developed social media, influencer, and personal brand strategy for range of clients in beauty, wellness, agriculture, and medical industries.-Developed and managed influencer strategy, guidelines, and ambassador program for CBD brand, partnering with Instagram creators to develop organic content in the natural beauty and wellness space.-Led technical integration with affiliate link-tracking software, identified as a cost-effective solution with limited budget and tech support.-Executed influencer campaign for medical device campaign, focusing on with Nano- and Micro-influencers in the nursing space, including influencer identification, creative conception, product gifting coordination, campaign evaluation, and client-facing status calls.-Led outreach and on-site execution of local influencer and tastemaker event for hotel grand opening.

Greater Minneapolis-St. Paul Area

-Managed global influencer relations strategy and key partnerships to drive $1.2M annual program last-click revenue-Led large-scale, co-branded product collaborations with industry-leading beauty and lifestyle influencers, including those that led sell-out within 24 hours-Collaborated cross-functionally to develop product launch strategy for marketing campaigns and initiatives based on defined unique goals, KPIs and budget-Developed standards for brand’s influencer program including annual campaign budget, benchmarks, and creator communications-Created and maintained marketing content calendar and timelines to support multi-channel campaigns-Ensured timely completion of marketing department briefings, including weekly reports, project tracking documents and content calendars

Saint Paul, Minnesota

-Promoted from Influencer Relations Strategist to Senior Strategist-Negotiated partnerships for for sponsored content, brand ambassadorships, and product collaborations-Owned relationships with top-tier influencers, talent managers and agency representatives-Collaborated with social media team to identify and recruit ambassadors that align with brand’s mission and resonate with our audience

Saint Paul, Minnesota

-Executed outreach and negotiated partnership components (scope of work, budget, usage, timeline, contract execution) with talent agencies and influencers, effectively producing 2X ROI overall on sponsored content secured in 2017-Cultivated and nurtured long-term relationships with top-tier influencers and agencies in the beauty, fashion and lifestyle industries-Managed influencer activations for product launch events with top beauty influencers, media, and professional makeup artists-Developed creative marketing campaign concepts and analyzed influencer marketing efforts based on link performance, content and estimated return on investment-Collaborated with cross-functional Social Media team develop social strategy and produce content on Instagram and Snapchat

Saint Paul, Mn

-Identified, recruited and managed up-and-coming talent, specifically on YouTube and Instagram-Drafted and edited copy for marketing materials including fact sheets and newsletters-Developed creative concepts and executed logistics for personalized mailings to encourage brand advocacy-Activated existing affiliates to ensure they remain engaged with the brand-Managed student marketing efforts and executed campaigns with brand partner, UNiDAYS-Monitored social media platforms for earned media and user-generated content for brand's Social platforms

Red Wing, Minnesota, United States

-Actively prospected and built relationships with clients in a variety of industries, leading to increased ad sales-Developed and evaluated multimedia advertising campaigns based on client marketing needs-Maintained a pulse on industry news and advertising trends-Created tailored presentations for meetings and executed strong communication skills to share with internal and external parties

Fargo, North Dakota

-Recommended multichannel advertising strategies aimed to accomplish clients’ business goals and objectives-Communicated and maintained positive, long-term relationships with 50+ clients and agencies with precise organization-Collaborated with design department to produce effective marketing materials, utilizing writing skills to produce effective ad copy-Met and exceeded rigorous sales goals-Prioritized and balanced remote and on-site workload

Fargo, North Dakota

-Utilized writing skills to develop creative and effective advertising copy as well as managed and edited content for special advertising publications, adhering to AP Style-Produced and edited targeted content for specialty publications to reach niche audiences-Executed marketing objectives to promote special sections including print and digital advertising, sales collateral and insertion scheduling-Built and maintained relationships with advertising agencies and other local organizations-Assisted 3 sales representatives and their clients with multimedia marketing incentives and ad proofing

Fargo, North Dakota

-Demonstrated genuine and effective communication to provide positive customer experiences -Provided product knowledge and recommendations to style trend-driven outfits for for clients-Implemented attention to detail and creativity for visual merchandising and styling-Led and collaborated with 7 associates execute visual merchandising floor sets-Utilized self-motivation to process shipment, meeting and exceeding UPH goals-Researched fashion trends and applied to product line when styling merchandise

Fargo, North Dakota

-Oversaw up to 7 staff members during floor shifts and floor sets, ensuring efficient execution of visual merchandising for optimum customer shopping experiences-Led by example by providing excellent customer service to build strong relationships-Motivated and trained new associates by providing product knowledge, selling and loss prevention techniques-Communicated all daily sales goals, promotions and deliverables to sales associates-Ensured sales floor was adequately covered and coordinated employee breaks and scheduling

Fargo, North Dakota

-Led and collaborated with editorial, creative and business team to publish 55 online and print issues of award-winning student newspaper-Managed logistics and coordinated marketing efforts for rebrand and new website launch-Oversaw day-to-day business including staff meetings, content brainstorming, reporting, photography and design-Conducted effective oral and written communication skills for internal and external inquiries-Demonstrated timely problem solving and decision making under high-pressure deadlines-Employed detail orientation to edit and design newspaper layouts in Adobe InDesign

Fargo, North Dakota

While studying at NDSU, I worked part-time in retail settings and at the student-run newspaper, The Spectrum. I held internships while working part time, was involved in student organizations and always maintained a full class load.

Fargo, North Dakota

-Produced, edited and managed all news content for bi-weekly publication-Coordinated coverage with reporters and photographers for events and breaking stories-Utilized effective oral and written communication skills to schedule and conduct interviews -Researched local, national and internationals trends, topics and stories via social media and news sites

Fargo, North Dakota

-Executed community-focused events with on-air talent and promotions team for brand building and exposure-Set up all event marketing at concerts, sporting events and fundraisers-Collaborated with team members to ensure successful event execution-Utilized strong oral communication skills to build relationships with listeners at events-Organized tools and materials needed before and after events

Thief River Falls, Moorhead, Mn

Bachelor Of Science (B.S.), Public Relations And Advertising, Journalism

Education record

During high school, I participated in several PSEO courses to make progress on my higher education in a cost-effective manner. -College.