Led R&D and production development for DCR YouTube reach, resulting in 3 patents on digital content audience measurement.Co-invented and implemented a patented methodology to estimate digital ad reach using impressions and duration, tailored for campaigns on YouTube via Connected TV.Built a Linear Regression and a Feedforward Neural Network model to estimate ad campaign demographics distribution, integrating seamlessly with NielsenOne Digital Ad Rating (DAR).

Managed and enhanced the methodology for measuring reach, impressions, and duration of DCR non-tagged sites.Generated monthly digital cross-platform data summary and share digital content market insights with non-technical stakeholders, highlighting new trends, key player ranks, and top content demographics.

Maintained Nielsen Media Impact monthly production for linear TV, PC, smartphone, tablet and cross-platform content measurement (reach demographic distribution).Built an internal query tool in Databricks using PySpark and PostgreSQL, enabling non-technical team members to effortlessly extract data from complex database structures.

Developed segmentation models to estimate national-level CPG/FMCG consumption across various demographics and social groups, helping retailer and manufacturer clients efficiently target customer group.Created data visualization tools in Python to generate insightful charts and graphs for data sanity checks and validation, used by the team for enhanced analytics.

• Create edit and run Proc scripts in SAS Enterprise environment to create reports for the Office of Early Childhood Education assessment team;• Write SQL and PL/SQL queries to retrieve CLASS observation data from SAS database for the team's faculty evaluation analysis;• Code with SAS output delivery systems (ODS) to create monthly director's report powerpoint and excel spreadsheets, including related charts and graphs;• Write and edit Access VBA scripts for database management;• Responsible for the troubleshoot of SAS PROC reports, ODS adjustment and VBA scripts corruption.