Emma Jonnerhag Email & Phone Number

Stockholm, Sweden

- Member of Avanza Pension Management Team

Stockholm, Sweden

• Owner of the overall vision, roadmap and product development of Paradox Services and CRM operations.
• Leading and staffing a team of nine direct reports including product managers and specialists.
• Drove and defined the initiative to build an ecosystem of services around Paradox games - a project that evolved from a small team into 40+ staff working in cross-functional, agile teams delivering Paradox Services.

Stockholm, Sweden

• Product manager for Paradox accounts services, loyalty and marketing automation. Team lead for CRM function.
• Grew the registered Paradox account user base by 30% (YoY) with consistently higher average revenue per user by implementing a new onboarding flow and loyalty driving features connected to the account.

Stockholm, Sweden

• Product Manager: CRM, Marketing Automation and Loyalty
• Built up a CRM function and team from scratch. Project manager for the implementation of marketing automation platform (Salesforce Marketing Cloud) from defining the initial business case to successful launch. This.
• Team lead for the CRM function (consisting of content, analytics and marketing automation specialists)

Melbourne, Australia

At TRACK, a fast-paced data-driven agency, I was responsible for planning, developing and executing CRM and digital strategies for some of Australia’s biggest brands, across multiple channels and customer touch points. In this role I worked with a team of data analysts leveraging insights to support clients’ marketing and broader business decision-making.

Stockholm, Sweden

• I joined Oracle in April 2014 through the acquisition of Responsys. I was responsible for the growth and development of the Oracle Marketing Cloud across the eight countries within the Nordic and Benelux regions.
• Responsible for creating, implementing and executing regional marketing plans, programs and campaigns aimed to drive awareness and demand for the OMC
• Delivered a six-fold increase in the number of marketing qualified leads through top of funnel demand generation programs using inbound/digital marketing channels such as paid search, display advertising and social media
• Created and implemented industry specific nurture campaigns in marketing automation software - Oracle Eloqua, used by global sales teams in their prospecting efforts
• Event Marketing: Planning, executing and analysis of all events across the Nordic and Benelux regions. This included; trade shows, exhibitions and large-scale OMC events such as our global Modern Marketing City Tour.
• Educating internal teams on marketing best practices and provide training of sales tools

Melbourne, Australia

• Involved in Responsys expansion into Japan and South-East Asia. Sourced the opportunity that resulted in Responsys signing its first client in Singapore in June 2013
• Demand Generation: Responsible for launching regional online advertising campaigns to drive brand awareness and new sales opportunities. Ensure that corporate marketing promotions are localised, executed, and tracked
• Event Marketing: Planning, budgeting, executing and analysis of customer and prospect events across the APAC region
• Work closely with local PR agency to increase brand awareness along with reporting on local press coverage and competitive insights
• Managing social media marketing for Responsys in the APAC region across Twitter, Facebook, LinkedIn and Google+. Increased total social following by more than 10%

Melbourne, Australia

• Worked at Responsys during my time at university where I rotated through operational and professional services departments. Examples of tasks include:
• Assisting the Strategy Team with performance reporting for key clients
• Supporting the Sales Team in expanding the total addressable market as well as using CRM software (Salesforce.com) to report on prospects and track opportunities
• Helping the Marketing Team with organising events and assisting with PR campaigns
• Market Analysis Project with the goal to research and identify potential Responsys customers in Asia. Created a living document and presented findings to senior management team.

Melbourne, Australia

I was involved in founding the Melbourne chapter of SWEA and helped grew its member base from five to over 100 within eight months.SWEA, Swedish Women's Educational Association Inc., is a global non-profit organization for Swedish speaking women who live or have lived abroad. SWEA provides a strong personal network as well as a valuable support to Swedish.

Bachelor Of Commerce (B.Com.), Marketing And Management, First Class Honours (H1)

Activities and Societies: Three times elected Secretary of the Commerce Students' Society Committee (2010-2012) - High Distinction average

Social Science Program, Economics

- High Distinction average