As the Regional Creative Director at talabat in the UAE, I lead the in-house creative and visual content team across 8 markets. I'm responsible for elevating the talabat brand through the development of fresh, unique, and relevant marketing campaign concepts. I translate business objectives across units into clear, motivating creative strategies.

Combining my background in tech and retail with expertise in product design, I offer strategic creative direction and data-driven solutions to enhance brand recognition and engagement across platforms. From advertising to website design, social media, and beyond, I collaborate with clients to craft visually compelling strategies that express their brand identities authentically. Partnering closely with marketing teams, I ensure a seamless and cohesive experience, infusing fresh perspectives to drive impact. Through innovative product design concepts executed across print and digital mediums, I help brands forge emotional connections with their audiences.

Led strategic creative direction for design, motion, and product teams, shaping a unified brand narrative across multiple mediums. Managed design efforts for a Series C Fintech company with over $100 million in funding, reporting directly to the CEO and collaborating closely with executive leadership. Oversaw and motivated designers to deliver exceptional creative solutions while establishing comprehensive brand guidelines and design systems. Collaborated with product teams to align branding strategies with platform enhancements, resulting in cohesive user experiences.

I was entrusted with the strategic leadership of our brand's visual direction. I led the ideation, development, and successful execution of pivotal brand campaigns that echoed Twilio's ethos and values. My role entailed not just the creation of standout visual assets but a relentless commitment to upholding brand consistency across all touch points.A significant part of my role involved fostering seamless collaboration with cross-functional teams, ranging from marketing to product development. I was responsible for assembling, managing, and leading a diverse team of designers, ensuring each project was executed to its highest potential. Recognising the value of growth, I took an active role in mentoring junior team members, equipping them with the skills and insights to excel in their creative roles.

I played a pivotal role as an Art Director in shaping the visual direction of our brand campaigns. I was responsible for ideating, developing, and crafting compelling visual assets that resonated with Twilio's brand ethos. Ensuring brand consistency across multiple platforms was a key aspect of my role.I collaborated closely with cross-functional teams to align our visual strategy with broader campaign objectives. While I contributed directly to design creation, I also had the opportunity to guide and provide feedback to other designers, ensuring our outputs met the high standards set for our brand.

Within the Product team at Twilio, particularly on the Flex product, I collaborated with the Product Lead and other Product designers, taking part in user research, prototyping, visualisation, testing, analysing, and communicating. My role involved crafting high-quality visual assets for various platforms, ensuring they not only stood out but also consistently reflected Twilio's brand voice. I ensured that our creative outputs aligned with the overarching brand. I also took the initiative to provide insights and feedback to my fellow designers, fostering a culture of continuous improvement within our team.

I wore multiple hats, each defining a pivotal aspect of our brand's presence in the region. Not only did I spearhead our design projects, ensuring that every visual echoed our global standard, but I also seamlessly meshed our regional aesthetic with that of our counterparts in Paris, Brazil, and New York. This collaborative approach, working hand-in-hand with other Lead Designers, fortified LimeLife's global brand unity while celebrating regional uniqueness.

At The Body Shop, I orchestrated new product launches that spanned a comprehensive range of assets — from window displays to in-store materials, and extending to print assets and banners. Collaborating with fellow creatives, we employed a holistic approach to ideation and execution. This synergy translated into a unified visual and retail journey that captivated audiences worldwide.

I honed my expertise in luxury print materials, delivering precise and captivating marketing collateral that embodied the essence of the brand. From in-store graphics to look-books, I crafted each piece with meticulous attention to detail, ensuring that every element was perfectly executed. The print-ready artwork I created for the Gazelli concession in Harrods and Gazelli House demonstrated my ability to iterate and refine creative concepts, translating them into stunning visuals that embodied the brand's ethos.

I was proud to have been an integral part of Shine’s success in winning over £5 billion worth of contracts for their international clients. I designed using the latest design techniques and crafted smart and engaging campaigns, ensuring that every project and brand was tailored to the specific needs of each client.