Category Projects Manager
Mar 2021 - Jun 2021
AeroLeads people directory · profile
Emma Keech Thomson Email & Phone Number
Commercial Leader
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Role
Commercial Leader
Location
Sydney, New South Wales, Australia
Who is Emma Keech Thomson? Overview
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Quick answer
Emma Keech Thomson is listed as Commercial Leader based in Sydney, New South Wales, Australia. AeroLeads shows a matched LinkedIn profile for Emma Keech Thomson.
Emma Keech Thomson previously worked as Category Projects Manager at Spc Australia and Director of Consulting at Real World Marketing. Emma Keech Thomson holds Bachelor Of Business, Marketing And Management from University Of Newcastle.
Profile bio
About Emma Keech Thomson
Strategy, Insights, Category Management and Shopper Marketing expert in the Consumer Goods & Retail Industries. Specialties: > Category Management> Category Strategy Development> Shopper Insight generation and data analysis> Shopper Marketing Program & Path to Purchase Strategy Development> Cross Functional Project Management > Strategic Planning - Channel & Commercial Strategy> Team Leadership & Coaching for High Performance> Communication, Influencing and Presentation Skills> HBDI certified practitioner
Listed skills include Shopper Marketing, Trade Marketing, Fmcg, Retail, and 32 others.
14 roles · 25 years
Emma Keech Thomson work experience
A career timeline built from the work history available for this profile.
Director Of Consulting
Specialising in Category and Channel Strategy Projects, facilitation & Training. Focussed on enhancing business capability, creating growth through insights, compelling strategy and driving collaboration. http://realworldmarketing.com.au
Dec 2015 - Aug 2020
Board Of Directors And Vice Chairman
Shop! is the industry association for shopper marketing and retail experience and is part of the global Shop! network, in 45 countries worldwide. Shop! provides knowledge and inspiration to retailers, brands, creative agencies, POP companies and media and runs Australia's benchmark Marketing @ Retail Awards program. Shop! provides expertise in all aspects.
Aug 2017 - Aug 2019
Planning Director
Evo Shopper Marketing Agency
Leading a team to utilise shopper insight to create Shopper Marketing Programs to influence buying behaviour for our client, drive engagement within key retailers or channels and enhance the path to purchase.
May 2015 - Oct 2015
Senior Customer Planning Manager
Leading a team of 17 (6 direct reports) to utilise Shopper insight to understand our customers, create the Strategic Category Plans for Woolworths Supermarkets, and work with suppliers to bring growth initiatives to life.
Mar 2014 - Apr 2015
Head Of Category
Leading a team (up to 7 direct reports) including Shopper Insight, Category Management, Trade Marketing, Strategy & Planning and Sales Systems (field, forecasting and depletions and syndicated data)
Dec 2010 - Mar 2014
Customer Marketing Manager
Leading customer marketing for the Beauty area (team of 3) including category management, shopper insight, commercial strategy and trade marketing.
Jan 2010 - Dec 2010
Franchise Development Manager
Working on OTC and Baby areas, leading teams in category management, commercial strategy and trade marketing.
Sep 2009 - Jan 2010
Senior Category Solutions Manager
Category Partner to Tesco on the Baby category, leading commercial strategy and Trade marketing for Baby.
Jan 2008 - Sep 2009
Sep 2007 - Dec 2007
Category Development Manager - Contract
Category Partner to Sainsburys, Morrisons and Waitrose on the Biscuit category
Jul 2006 - Sep 2007
Retail Environment Executive (Channel Strategy)
I started my FMCG career with Colgate-Palmolive, I started in Field Sales, was promoted into an Account executive role then started my specialisation in Strategy/Insights through a promotion to Knowledge Manager role looking after the data agencies, information and reporting for the business then moved onto a strategy role as a Retail Environment Executive.
2002 - 2006
~4 yrs
Recruitment Consultant
Fmcg Careers
2001 - 2002
~1 yr
Project Officer
Jan 2001 - Sep 2001
1 education record
Emma Keech Thomson education
FAQ
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Quick answers generated from the profile data available on this page.
What is Emma Keech Thomson's role at their current company?
Emma Keech Thomson is listed as Commercial Leader.
Where is Emma Keech Thomson based?
Emma Keech Thomson is based in Sydney, New South Wales, Australia.
What companies has Emma Keech Thomson worked for?
Emma Keech Thomson has worked for Spc Australia, Real World Marketing, Shop! Association Anz, Evo Shopper Marketing Agency, and Woolworths Group.
How can I contact Emma Keech Thomson?
You can use AeroLeads to view verified contact signals for Emma Keech Thomson, including work email, phone, and LinkedIn data when available.
What schools did Emma Keech Thomson attend?
Emma Keech Thomson holds Bachelor Of Business, Marketing And Management from University Of Newcastle.
What skills is Emma Keech Thomson known for?
Emma Keech Thomson is listed with skills including Shopper Marketing, Trade Marketing, Fmcg, Retail, Marketing Strategy, Customer Insight, Strategy, and Categorization.
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