Emma K. Email & Phone Number

Barnsley, Gb

Leeds, England, United Kingdom

Product manager working on Asda own label greeting cards across everyday and seasonal programmes. Previously worked on UKG branded productsInvolves collating and analysing sales data and working with design studios to ensure the right product mix for customer; conducting market research to highlight trends and opportunities in the market; ensuring products developed are in cost, to specification and on track with the critical path; managing all marketing communications campaigns including creating the yearly plan and budget, briefing marketing activity internally and externally, selecting featured products for comms, managing the relationship with media agency and internal communications team; managing the listings for the online product portfolio, supporting category team with adhoc tasks eg display planning, data analysis etc

Bradford, United Kingdom

Teacher training year

Leeds, West Yorkshire, United Kingdom

Supported with development and implementation of marketing activities and campaigns for university schools to recruit students and enhance reputation. Included working closely with marketing and academic colleagues to deliver activity, content and copy creation for web and print, proofreading, webpage development, email campaigns, planning and managing events, creative briefing, planning and managing video content creation, case study creation, supporting with recruitment events such as open days and UCAS fairs.

Hull, United Kingdom

Responsible for the brand management of the businesses portfolio of cake and vegetable products. Included; creating and implementing annual marketing plan for portfolio; regular reporting of annual budgeted sales, profit and volume and action plans to address any shortfalls; presenting to wider and senior business team and trade on portfolio performance, plans and progress; working closely with internal departments, co-pack suppliers and design agencies to meet critical paths; working alongside marketing communications and shopper marketing teams to deliver annual plan.

Leeds

Supported the Marketing Controller with the management of the company’s biggest brand Mug Shot and drive brand Naked Noodle. Involved working with category team to determine NPD projects; liaising with internal departments to meet critical paths for product launches; working alongside multiple design agencies to co-ordinate packaging artwork process; developing and implementing social media strategy for Naked Noodle; working with digital agency to drive Mug Shot’s social media presence; assisting with the execution of product sampling campaigns; briefing in design and spec of marketing collateral; creating marketing materials to assist with the sell in of products to customers; presenting at customer and internal meetings; creating and updating brand microsites.Previously managed all branded children’s license projects from concept to launch and relationships with license partners; planned and executed social media and email marketing campaigns across the businesses portfolio of health brands.

Leeming Bar

Analysed monthly sales, brand and market data using Nielsen; visited stores and reported back on the category weekly; assisted the brand manager with the organisation of a national sampling and social media campaign; briefed in trade ads; organised product and packaging samples; represented the company at trade events.

Scunthorpe & Sheffield

Advised and served customers in a fast paced retail environment face to face and over the phone; supported colleagues with queries around stock and pricing; maintained the shop floor and merchandised stock in the children’s and homeware departments to create an enjoyable shopping experience; trained new associates to a high standard.

Ba Hons, Marketing, 1St

4 year course including sandwich year. Modules spanned a wide range of topics including marketing strategy, communications, channels.

Pgce Primary Education

Education record

A-Level Media, English Language (B), Sociology (B), General Studies (C) AS Level Business (B)

Education record

GCSE's 7 (A) 3 (B) including English, Maths, French & Business Studies ICT CLAiT Level 2 (Equivalent to (B) at GCSE)