Emma Murphy Email & Phone Number

Boston, Ma, Us

My team and I are on a mission to close the gender investing gap and help women+ gain clarity, confidence and control over their finances.

Boston, Ma, Us

I conducted research to uncover sources of friction and frustration keeping Fidelity employees from being able to get their jobs done seamlessly and efficiently and collaborated with various teams to introduce new technologies, training and support to increase workplace satisfaction and improve workflow.

Boston, Massachusetts, Us

I led a cross-functional team to evolve the Quick Base company website to better serve prospects and returning customers and support the business objectives of increasing lead acquisition and active Quick Base application builders.Business results:• Doubled free trial registration rate within first two months• Increased visit-to-AQL rate by 35% among prospects who visited the pricing page• Introduced a personalized demo offer that converts AQL to SQO twice as well as free trial• Increased personalized demo sign-ups by 68% through redesigning the demo request form• Led homepage redesign that increased inquiries by 15%

Waltham, Ma, Us

I helped marketing and development teams across Vistaprint embrace customer-centric thinking, understand users' unmet needs, and design desirable, intuitive, delightful-to-use products and services. My primary responsibilities include:• Work closely with "triad teams" (product owner, UX designer, lead software engineer) to take an idea for a product, service or experience from initial concept to refinement• Design quantitative studies to gather large samples and analyze data to identify trends• Design and facilitate qualitative studies to gain in-depth understanding of why trends occur and evaluate and refine solution ideas • Use various research methodologies (e.g. moderated & unmoderated usability studies; card sorts; preference tests; first click tests; in-field ethnographies; surveys; etc.) and understand their strengths and shortcomings and when to apply them in a project's life cycle • Deliver eye-opening oral, written and visual presentations of research findings

Dundalk, County Louth, Ie

I worked on a front-end, cross-functional (UX, visual design, and engineering) squad for Cimpress' Promotional Products business category. I helped the software engineers define and focus on the most valuable work and optimize the flow of work. I led the team through agile ceremonies, including sprint planning sessions, daily stand-ups, "show-mes" (i.e. work demonstrations), and retrospectives.

Waltham, Ma, Us

Waltham, Ma, Us

Waltham, Ma, Us

• Part analytical, part creative role• Use analytical chops to identify key customer needs through both qualitative and quantitative research• Be the voice of the customer by translating research findings into creative briefs for graphic designers and, with design team, execute new templates for products, such as business cards, postcards, banners, and t-shirts• Optimize content merchandising in design galleries by managing categorization and keywords • Analyze designs' performance and use findings to inform future content investments

Boston, Massachusetts, Us

Executed innovative public relations programs for B2C clients in diverse industries, from e-commerce to spirits. I played a key role in campaign strategy development, writing press releases, pitching media, and reporting on secured coverage.

Wichita, Ks, Us

Founded by Joel Dean and Giorgio DeLuca with artist Jack Ceglic in 1977, Dean & DeLuca is a worldwide purveyor of gourmet food, fine wine, and kitchenware.• Ran all PR, social media, and event planning efforts for the brand• Managed Dean & DeLuca’s Gourmet Food Blog (planned content mix, generated story ideas, wrote and edited posts); increased blog visits by 252%; increased page views by 318% • Managed social media accounts; achieved a 442% increase in Facebook fans (4,041 – 17,879) and a 340% increase in Twitter followers (2,000 – 6,819)

Boston, Ma, Us

Medford, Massachusetts, Us

Guided participants through experiments investigating emotion regulation and emotional development. Measurement tools I used included: skin conductance, EKG and eye tracking.