Led Marketing Operations team of three that supported brand, B2B, and self-serve Marketing functions.Developed strategy for first in-house attribution model for Self-Serve business to attribute channels for trial starts, TPCR, and revenue. Drove implementation of Bizible for attribution for the B2B side of the business. Owned all marketing analytics and reported weekly metrics to the executive team using a variety of tools that included Heap Analytics, Google Analytics, Periscope Data, etc.Built out 2018 forecast for growth business and supported 2019/2020 forecast planning. Marketo admin for a database of 2 million contacts; led the successful migration from Autopilot to Marketo which included migrating a daily newsletter sent to 700K recipients, warming up 3 dedicated IPs, and building out all existing operational programs.Managed entire Marketing budget, all vendors, and contracts.Owned entire Marketing technology stack including Marketo, Wordpress, Bizible, Drift, and more.

Pull monthly and quarterly reports and create MBR/QBR packages for all sales regions in North AmericaSupport North America Field Marketing team through analytics and operationsCreate Marketo programs for Major Events Marketing team including pre-show emails, landing pages and follow-upsUse and manage tools such as Brightfunnel, SFDC and MarketoMeet weekly with Marketing Ops team to project manage for all operational initiativesManage Field Marketing and Major Events credit cards by overseeing reconciliation and communications with Marketing controller and accountingImplemented event management tool called atEvent to speed up check-in and lead scanning at eventsTroubleshoot and test Marketo programs for Field Marketing teamsAid management and tracking of North America Field Marketing budgetMaintain and improve data integrity within multiple systems including lead scoring, campaign source attribution, database refreshes, etc.Manage Marketo program templates in order to keep them up-to-date with the needs of the marketing team

Support Marketing Analytics and Operations Manager as part of the Marketing Operations teamAct as go-between with Salesforce admins and marketing team in order to complete all necessary requestsBuild and maintain Salesforce dashboards that measure marketing ROI and KPIs as well as all demand generation effortsPull and organize data report requests from a variety of managers in sales and marketingCreate and improve ways of reporting demand generation effortsPull data for demand generation slides presented by VP of Marketing at weekly E-staff meetingsSynthesize data from finance and Salesforce and present organized report in excelComplete complex reports in excel on a weekly and monthly basis

Utilize Salesforce.com to gather insights on marketing campaigns, marketing ROI and KPIs as well as demand generation effotsSupport Marketing Analytics and Operations Manager as a part of the Marketing Operations teamCreate and update reports in Excel that summarize information on lead generation, campaign success, and marketing ROIBuild and maintain reports and dashboards within Salesforce for a variety of marketing managersCommunicate with sales managers as neededWork with finance at end of month to summarize new business wins and monthly recurring revenueUpdate weekly lead generation report to examine run rates and MTD metricsManage sales leaderboard for the Sales Development Manager as well as provide additional metrics and reports as neededTrack and manage all changes that affect our Salesforce reporting

Manage all social media platforms (Facebook, Instagram, Twitter, Yelp, Google+, etc.)Plan and execute marketing and promotion campaigns along with store managersManage relationships with UCLA campus organizations and Westwood community

Prepared clips for in-hand placements of clientsAssisted in research and monthly reports for clientsAssumed responsibilities of Assistant Account Executive midway through the internshipResearched media outlet lists for pitching

Assisted residents living in dorms and supervised access to all buildings and rooms.

Received grant to work on archaeological site for Cotsen Institute of Archaeology, UCLA. Analyzed ancient hydraulic systems to apply learnings to other sites and to hydrology today.

Organized and supervised health fair booths and led peer education classes at local high schools.