MIGLIORINI is a strategic public relations and marketing agency specialised in lifestyle and design.We offer an array of services from brand consulting, public relations, celebrity endorsements and event management, as well as consumer and retail marketing.

International trend agency with offices in Paris, Tokyo and New York.Promostyl develops trend books designed to anticipate the current trends in design, fashion and marketing to give clients a strategic edge in the market place. They provide clients with a personalised range of services
 in all phases of a brand’s development of their product design and collections.I joined the company to develop the business in the Danish market. My work involved presenting new trends and discussing future collections with designers in all phases of their brand - from fabrics and colours to concept development.

Leading high-end eyewear design firm known for their inventive designs and colours.Responsible for Ørgreen’s global PR & Marketing activities on a strategic & tactical level. I support Ørgreen’s distributors & sales consultants in over 40 countries around the world. Staff management: 2 peopleConsumer Marketing“Create emotional bonds to reach the audience and turn them into true ambassadors” • Brand identity / DNA • Campaign development – working closely with the Art Director & photographer • Video projects• Product development - From the concept to the launch of the Ørgreen Diamond Collection - a luxury line for the upscale design-conscious consumer - The Limited Edition Anniversary Capsule Collection• Concept development of the first Ørgreen newspaper – “The Ørgreen Gazette”• Editor of the bi-annual printed publication available in selected optical shops worldwide• Packaging & production of various marketing materials – for some products this meant negotiating directly with manufacturing companies primarily in China• Market research & analysisRetail Marketing “Turn visitors into buyers” • Development of a Glocal Strategy in line with sales objectives • Development of the yearly POP program • Special projects with retail chains, such as Profil Optik, Synsam, Opticiens Krys• Creation of customised windows and materials to key account stores and flagship store• Development of tools for sales consultants - press book, sales book, guidelines• B2B monthly newsletter to all the clients • Planning and organizing fairs • PR / Marketing presentation as part of the bi-annual collection kick-off event in both Paris & MilanOnline Marketing“Create valuable and engaging content through a variety of channels” • Oversee the design and content of new website for consumers, the press and B2B• Online media planning - including online magazines and bloggers • Social media channels

Public Relations“It’s all about thinking differently and taking action” • Media strategy & planning • Development of PR stories • Creation of PR styles & showpieces together with the design team• Creative projects, such as the collaboration with Republic of Fritz Hansen on a limited edition of Arne Jacobsen Swan chair by Ørgreen – followed by a philanthropic event with the Red Cross • Creation of look books & catalogues• Celebrity product placement • Daily contact with the international press • Organise press trip to our factories in Japan & visits to our Copenhagen HQ • Development of international press & sales events in selected markets - from Taipei and Moscow to Toronto and New York• Development of special events during Fashion weeks (Copenhagen) and Design Weeks (Tokyo and New York)• Building strong relations & network with key external partners • Keeping a track record of PR initiatives

PR agency specialised in strategic communication and brand positioning.• PR and branding activities for different fashion/apparel brands such as Nike, ECCO, Peak Performance, Lacoste and Marlboro Classics• Account manager for Boomerang/Marlboro Classics - Participating in their international PR summit in Stockholm and Lausanne - Presenting the PR results for the Danish market and the local needs to secure visibility in the media and ROI• Selection of press collection - key items for each season • Press monitoring and developing monthly PR reports• Daily contact with Danish & Swedish press - editors, freelance journalists & stylistsKey competences:• PR / Communication strategies • Press releases / storytelling • Print media / TV in Denmark & Sweden • Celebrity product placement in Denmark & Sweden• Press launches in Denmark & Sweden• Openings for flagship stores, such as ECCO, Agent Provocateur & Gudrun Sjödén • Fashion shows, such as Gudrun & Gudrun on Faroe Island in collaboration with Style Counsel• Approach to new business opportunities

MAPP researches on how people eat and drink, and on which products they like and buy. I assisted professor Klaus G. Grunert on his publication "Food for the Ageing Population". The paper discusses food-related satisfaction with life of older people, identifying some of the determinants and barriers to satisfaction with food-related quality of life, and discusses possible ways of enhancing older people's quality of life in the domain of food. I analysed survey data from several questionnaires using Maxqda and MECanalyst marketing software.

My duties, as intern in the department of Corporate Communications and Special Projects, have included: • Helping organizing special events like "Where Fashion Meets Art", Madison Avenue Promotion, and the "Surfing Event", in SoHo for the launch of the "J12" watch • Participating in event planning, meetings and conferences• Correspondence for various other special projects, such as Fashion Show in Boston • Administrative support in daily office functions• Writing letters to accept or decline charitable donation requests